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Cà phê is the Vietnamese word for coffee, which I am very proud of, and I believe that you should try Vietnamese coffee at least once in your life.





This sketch is one of several approaches in my proposal for a branding project for a coffee brand in Hanoi, the capital.


The brief was to highlight a coffee bean's journey before it ends up in our daily cups of coffee. Despite the fact that the idea was rejected, I decided to pursue it as a personal project.






“I WOULD LIKEN EACH FARMER TO
A WARRIOR WHO HAS ACCOMPANIED
THE COFFEE BEANS ON THIS LONG
AND EXCITING JOURNEY”


The patterns and designs were inspired by the environment and all of the elements that go into making a delicious cup of coffee.
Working people are also depicted in a more upbeat and enthusiastic mood and tone.



“THIS IS BECAUSE I THINK THEY MAY BREATHE IN A KIND OF 'MAGICAL' ENERGY TO ACCOMPLISH THEIR MISSION AT THEIR BEST, BRINGING US A LINGERING CUP OF COFFEE”








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