A series of illustrations for Biti's Hunter.
Year: 2020



I am fond of observing and inspecting happening events wherever I set foot in.

This daily habit helps me come up with breakthrough ideas within my creative process.



All combined, they form into #TheBigBigWorld where characters playfully interact with the main talent.

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The polka dot effect & noisy gradient are selected as the communicating visualization for the artworks, reflecting the hustle-bustle as well as modern expression.


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Every character is carefully curated to represent all walks of life that you can come across on any Vietnamese street, river, and mountain...
To bring out a more funky atmosphere, animals are personalized to partake in activities as a part of the story.


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Client: Biti’s Hunter
Agency: Dentsu Redder
Creative Director: Livio Grossi
Art Director: Christian Gazia
Production House: Spice FX
Animation: Callimotion