Pepsi Mini Gold Can – Tet 2026 Packaging



This project started from a simple need: make Pepsi Mini Can feel relevant during Tet, especially in the North where gifting and worship are part of everyday rituals.





So instead of treating it as just a drink, the can was thought of as something that could sit naturally in those moments.


At the center is the Pepsi mark, like a pulse, with energy spreading outward through firework-inspired patterns. On both sides, “Tài” and “Lộc” are placed directly on the body. In Vietnam, these words are often used at the start of the year, as a wish for wealth and good fortune.




Keeping things close to real life in Vietnam was important. The visuals were developed together with a young photographer, Thuat Vo, based on familiar scenes we see in everyday homes and streets.




Credits

Agency: Ki Saigon
Client: Pepsi Vietnam
Strategic Planner: Indraneel
Account Team: Thuy Ho, Uyen Trinh
Art Director & Illustrator: Luongdoo
Photography: Thuat Vo
Year: 2026
 ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’