STING BLUEBERRY
Dare To Think, Dare To Do
Packaging Concept
(One of our proposed directions – final version coming soon)
THE BRIEF
Sting challenged us to design packaging that speaks to Gen Z—not just bold in look, but bold in spirit. Our goal was clear: turn a can into a challenge.
PHYSICAL
A clenched fist, symbolizing raw energy, instinct, and physical drive.
The design evokes action at first glance—an instant trigger for movement and momentum.
MENTAL
A stylized brain, representing clarity, focus, and inner strength.
The visual captures the pressure and stillness required in moments of decision.
VISUAL LANGUAGE
We used bold shapes for structure, and linework to add energy. This helped each can feel clear, dynamic, and true to its theme.
This wasn’t the final version, but it helped define where the campaign was heading. The final cans are coming soon—this was the first spark.
Main Credits
Creative Planner – Indraneel Guha
Associate Creative Director - Chung Hoang
Account Manager – Aiden Do
Illustration & Visual Direction – Luongdoo
Producer – Tho Do
Done at Ki Saigon.
Creative Planner – Indraneel Guha
Associate Creative Director - Chung Hoang
Account Manager – Aiden Do
Illustration & Visual Direction – Luongdoo
Producer – Tho Do
Done at Ki Saigon.