TEA+ Tết 2025
The Full Taste of Tet, In Four Flavors
For the first time, TEA+ Plus introduced a Tet gift box that brings together all four of its signature Oolong tea flavors — a celebration of variety, unity, and seasonality.
Client: TEA+ Plus (Suntory Pepsico)
Creative Agency: Ki Saigon
Project: Tea+ Tet 2025 Packaging
Art Director: Luongdoo
Account Director: Aiden Do
Copywriters: Ranni Tran, Chieu Nghi, Hanh Dung
Illustrator: Luongdoo, Hong To
Designer: Huynh Nguyen, Hong To
Producer: Uyen Trinh
Photographer: Thuat Vo
Creative Agency: Ki Saigon
Project: Tea+ Tet 2025 Packaging
Art Director: Luongdoo
Account Director: Aiden Do
Copywriters: Ranni Tran, Chieu Nghi, Hanh Dung
Illustrator: Luongdoo, Hong To
Designer: Huynh Nguyen, Hong To
Producer: Uyen Trinh
Photographer: Thuat Vo
We approached the design not as a collection, but as a gathering. Each flavor had its own visual zone — illustrated with its key ingredients and paired with background patterns inspired by Japanese aesthetics, as a nod to the brand’s origin. We also mixed geometric shapes with more organic forms to keep the composition playful and balanced.
One detail I personally added was letting the two main color blocks — pink and green — continue from the front to the side of the box. It was a simple way to create connection across surfaces, and make the whole box feel more complete.
This box has traveled.
It’s been handled, carried, maybe bent along the way. But that’s exactly when it comes alive — not on screen, but in someone’s hands.
