https://luongdoo.com luongdoo Fri, 15 May 2026 10:37:49 +0000 https://luongdoo.com en https://luongdoo.com/B-u-Hoa-1 Sun, 14 May 2023 09:24:22 +0000 luongdoo https://luongdoo.com/B-u-Hoa-1 <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/e7811604d8efb3b3ebd92e6080fb3b6feb403f979528ae56e82041901fdeb26b/luongdoo-buuhoavietnam-archived-03.jpg" data-mid="178693912" border="0" src="https://freight.cargo.site/w/1000/i/e7811604d8efb3b3ebd92e6080fb3b6feb403f979528ae56e82041901fdeb26b/luongdoo-buuhoavietnam-archived-03.jpg" /> In 2015, as usually occurred annually, my family and I hopped on a train running across our country from South to North and stopped by a fishing village in Lăng Cô, Huế to pay our visit to relatives. It was the most memorable vacation. While having a chance to talk to my uncle about the difficulties in self-learning of an illustrator, I also found out an interesting fact that he is also a “player” who loves to collect and archive what he found around the village for more than 30 years: CD covers since wartime, Vietnamese letter-making guidebook, handcrafted wedding invitations, labels, postcards received from his friends, or even my mom's ex also asked him to keep some of his… He put all those things into a box and handed it back to me, attached with a torn-cover stamp collect book. Those stamps have come a long way with my uncle's youth, dating back from the days when he usually went to the post office to ask for used postal envelopes - a simple pleasure when living in the countryside during the days of war-zone evacuation with the family, the days when there was no electricity."Look closer at these stamps, observe the way those artists portrayed their art, the palette, or their thoughts and concepts during their contemporaneous time. I hope you will find your own joy while exploring them”, he said. <img width="2800" height="1415" width_o="2800" height_o="1415" data-src="https://freight.cargo.site/t/original/i/7003184f38d98d393b1b38f0b15b6ef87ec0f583602dce7efcf2c3cecf70749a/luongdoo-buuhoavietnam-archived-04.jpg" data-mid="178693476" border="0" src="https://freight.cargo.site/w/1000/i/7003184f38d98d393b1b38f0b15b6ef87ec0f583602dce7efcf2c3cecf70749a/luongdoo-buuhoavietnam-archived-04.jpg" /> After two years, I created a site called ‘Bưu Hoa Việt Nam’ to share the stamps that I have found along with the story behind or related to each stamp. “One or two stamps go hand in hand, affixed to the envelope like a guardian of the letter inside, it is a greeting between members of a family that was temporarily separated, a word of encouragement for an unfinished love affair, or even a congratulatory message for college admission.”- 🌸🌿 See more at: www.instagram.com/Buuhoavietnam <img width="1546" height="1546" width_o="1546" height_o="1546" data-src="https://freight.cargo.site/t/original/i/01a5429e3b35b10d5c640f1d1bc2f3ab07331a7bc6d9406f3995790921c6a70e/luongdoo-buuhoavietnam-archived-00.jpg" data-mid="178693629" border="0" src="https://freight.cargo.site/w/1000/i/01a5429e3b35b10d5c640f1d1bc2f3ab07331a7bc6d9406f3995790921c6a70e/luongdoo-buuhoavietnam-archived-00.jpg" /><img width="1446" height="1446" width_o="1446" height_o="1446" data-src="https://freight.cargo.site/t/original/i/45b2008d032a8d24cda3e0d8e3834df2d385ae651e70afbe69ddfafef141ea28/luongdoo-buuhoavietnam-archived-01.jpeg" data-mid="178693363" border="0" src="https://freight.cargo.site/w/1000/i/45b2008d032a8d24cda3e0d8e3834df2d385ae651e70afbe69ddfafef141ea28/luongdoo-buuhoavietnam-archived-01.jpeg" /> <img width="1546" height="1546" width_o="1546" height_o="1546" data-src="https://freight.cargo.site/t/original/i/04436fdfed1b2e736b21a86d657c6dd291708e66a36499112001877b8efb44f1/luongdoo-buuhoavietnam-archived-08.jpg" data-mid="178693758" border="0" src="https://freight.cargo.site/w/1000/i/04436fdfed1b2e736b21a86d657c6dd291708e66a36499112001877b8efb44f1/luongdoo-buuhoavietnam-archived-08.jpg" /><img width="1546" height="1546" width_o="1546" height_o="1546" data-src="https://freight.cargo.site/t/original/i/dbd2d89564c7b9212ff74a3ce9b3a9379835d067585b687515ae4a14baa113cc/luongdoo-buuhoavietnam-archived-06.jpg" data-mid="178693635" border="0" src="https://freight.cargo.site/w/1000/i/dbd2d89564c7b9212ff74a3ce9b3a9379835d067585b687515ae4a14baa113cc/luongdoo-buuhoavietnam-archived-06.jpg" /> <img width="2272" height="1525" width_o="2272" height_o="1525" data-src="https://freight.cargo.site/t/original/i/cf5158f7890f489cb96cafecf9ebd76d3479443a4f9c659c28382e9a3d8811f9/luongdoo-buuhoavietnam-archived-01.jpg" data-mid="178693631" border="0" src="https://freight.cargo.site/w/1000/i/cf5158f7890f489cb96cafecf9ebd76d3479443a4f9c659c28382e9a3d8811f9/luongdoo-buuhoavietnam-archived-01.jpg" /> https://luongdoo.com/Crafting-the-Localverse-Pepsi-Meal-Cans Fri, 15 May 2026 10:37:49 +0000 luongdoo https://luongdoo.com/Crafting-the-Localverse-Pepsi-Meal-Cans <img width="4800" height="2000" width_o="4800" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e9aa19098012e84a33b70fbae9124846a8c3e0c121a249c0bf3545fece53575b/luongdoo-pepsi-meal-can-01.jpg" data-mid="248336300" border="0" src="https://freight.cargo.site/w/1000/i/e9aa19098012e84a33b70fbae9124846a8c3e0c121a249c0bf3545fece53575b/luongdoo-pepsi-meal-can-01.jpg" /> Crafting the Localverse: Pepsi Meal Cans (English version below) Một năm trước, tụi mình ở Ki Saigon bắt tay vào làm dự án Pepsi Meal, mang theo một ấp ủ nhỏ. Một trong những nguyện vọng khi đó là làm sao tôn vinh được các món ăn địa phương khắp Việt Nam lên bao bì lon. Để chiếc lon ấy ít nhiều được đồng hành cùng bạn bè, gia đình trong những khoảnh khắc ăn uống, như một người bạn quen thuộc ở quầy nước giải khát, hay nép mình trong cửa tủ tạp hoá gần nhà.Giai đoạn chập chững triển khai có lẽ là lúc khó nhất với bao thắc mắc lởn vởn trong đầu: “Liệu hình ảnh thể hiện ra có chạm đúng cảm nhận của người xem không? Món này thường ăn kèm với gì? Cái tô, cái chén đựng món này có gì đặc biệt?”. Thế là xách xe đi ăn, vừa no cái bụng mà hình dung cũng rõ ràng hơn ít nhiều.Không nhớ rõ cụ thể là khi nào, có lần sếp hỏi mình như một lời gợi ý: “Ê quê của mày ở đâu Đức? Huế! Huế mày thường thích ăn gì? Bún bò? Vậy hãy vẽ thử một tô bún bò mà mày cảm giác được về nơi ấy xem.” Đó chính là điểm khởi đầu cho suốt hành trình khởi tạo nên những thiết kế sau này.Làm dự án cực không? Cực, mà cũng thấy thích. Vì thích nên tìm cách để hông thấy cực. Tình cảm dành cho công việc có lẽ lớn lên từ những đêm muộn hay những buổi sáng sớm anh em sếp lính gặp nhau. Nhớ nhất kỷ niệm lâu lâu, gặp nhau ở quán, sếp vừa nhấp ngụm bia, tay vừa gõ cọc cọc ý tưởng trên laptop rồi tự nhiên cười sảng khoái. Tụi mình làm việc cật lực không hẳn vì áp lực deadline, mà chắc vì tình yêu, tự bản thân thấy cần cố gắng vì sự tin tưởng và kiên nhẫn mà đội ngũ Pepsi Việt Nam, khu vực và toàn cầu đã giao phó. Mỗi anh em trong team chỉ biết ráng làm tốt nhất phần việc nhỏ của mình, để dự án được thành hình trọn vẹn nhất có thể, và ở lại thật lâu với mọi người. A year ago, we at Ki Saigon started the Pepsi Meal project with a simple dream. We really wanted to find a way to honor local dishes from all over Vietnam on the cans. We hoped that can would be like a familiar friend during meals with family and friends, or just sitting quietly on a shelf in a small neighborhood grocery store.The early days were probably the hardest, with so many questions in our heads: "Will people really feel it when they see this? What is usually served with this dish? Is there anything special about the bowl or the plate?" So we just hopped on our bikes and went out to eat. Our bellies were full, and the ideas started to get a bit clearer.I don’t remember exactly when it was, but my boss once asked me: "Hey Duc, where is your hometown? Hue! What do you usually like to eat there? Bun Bo? Then try drawing a bowl of Bun Bo that feels like home to you." That was the starting point for everything we designed later on.Was it hard? Yes, it was. But we loved it. And because we loved it, we found ways to make it feel less like a struggle. Our love for the work grew through the late nights and early mornings we spent together. I remember times at a local spot, my boss would take a sip of beer while typing away on his laptop and then suddenly just laugh out loud. We didn’t work that hard just because of deadlines. We did it because of love, and because we wanted to honor the trust and patience that the Pepsi teams gave us. Each of us just tried to do our small part as best as we could, so the project could come to life and stay with everyone for a long time.Peace love and gratude 🇻🇳✨🔥 Related Article: Salary. (Sổ Lương) <img width="3500" height="2197" width_o="3500" height_o="2197" data-src="https://freight.cargo.site/t/original/i/bd2f5f0ed3973dbb30a0b9889d112e0b93b46cb007b0263065b6aa3c06bf6398/luongdoo-pepsi-meal-can-07.jpg" data-mid="248336555" border="0" src="https://freight.cargo.site/w/1000/i/bd2f5f0ed3973dbb30a0b9889d112e0b93b46cb007b0263065b6aa3c06bf6398/luongdoo-pepsi-meal-can-07.jpg" /><img width="4000" height="2500" width_o="4000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/81bc990002ca2c8a332a5d951a66bae9fab4474f98285814e30fa8552aa98f1c/luongdoo-pepsi-meal-can-03.jpg" data-mid="248336559" border="0" src="https://freight.cargo.site/w/1000/i/81bc990002ca2c8a332a5d951a66bae9fab4474f98285814e30fa8552aa98f1c/luongdoo-pepsi-meal-can-03.jpg" /> <img width="3500" height="4375" width_o="3500" height_o="4375" data-src="https://freight.cargo.site/t/original/i/d86c59e4817ae2824ab1274c8b210a43a6f110c9e0889fa2c28f520fc561b026/luongdoo-pepsi-meal-can-08.jpg" data-mid="248336558" border="0" src="https://freight.cargo.site/w/1000/i/d86c59e4817ae2824ab1274c8b210a43a6f110c9e0889fa2c28f520fc561b026/luongdoo-pepsi-meal-can-08.jpg" /> <img width="4000" height="2500" width_o="4000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/1f772f97c542a9033180a662bdd5cc5da77983a94816113c37a827dc863855fa/luongdoo-pepsi-meal-can-02.jpg" data-mid="248336705" border="0" src="https://freight.cargo.site/w/1000/i/1f772f97c542a9033180a662bdd5cc5da77983a94816113c37a827dc863855fa/luongdoo-pepsi-meal-can-02.jpg" /> <img width="2339" height="2923" width_o="2339" height_o="2923" data-src="https://freight.cargo.site/t/original/i/a03023bb889a7d2c3c46c0eb54c46cae51c80b5daf77bb88ecccef4325b574ec/luongdoo-pepsi-meal-can-09.JPG" data-mid="248336704" border="0" src="https://freight.cargo.site/w/1000/i/a03023bb889a7d2c3c46c0eb54c46cae51c80b5daf77bb88ecccef4325b574ec/luongdoo-pepsi-meal-can-09.JPG" /> <img width="2339" height="2923" width_o="2339" height_o="2923" data-src="https://freight.cargo.site/t/original/i/c9e21b5b73ac37e4558b137def1679df5e588afc925a94998e5511ce5980f988/luongdoo-pepsi-meal-can-05.JPG" data-mid="248336560" border="0" src="https://freight.cargo.site/w/1000/i/c9e21b5b73ac37e4558b137def1679df5e588afc925a94998e5511ce5980f988/luongdoo-pepsi-meal-can-05.JPG" /> <img width="2070" height="2588" width_o="2070" height_o="2588" data-src="https://freight.cargo.site/t/original/i/cbe4309a05457a07e0ac3048fc074613903d5d5c3f711864b89d3ec677056f0a/luongdoo_pepsi-meal_gif_2.JPG" data-mid="248422194" border="0" src="https://freight.cargo.site/w/1000/i/cbe4309a05457a07e0ac3048fc074613903d5d5c3f711864b89d3ec677056f0a/luongdoo_pepsi-meal_gif_2.JPG" /> <img width="2480" height="3100" width_o="2480" height_o="3100" data-src="https://freight.cargo.site/t/original/i/4a98ea3a25c4dfef78dd69bd7fd02b9fd765417f117c4fa943df718ea6e8e990/luongdoo_pepsi-meal_gif_3.JPG" data-mid="248422193" border="0" src="https://freight.cargo.site/w/1000/i/4a98ea3a25c4dfef78dd69bd7fd02b9fd765417f117c4fa943df718ea6e8e990/luongdoo_pepsi-meal_gif_3.JPG" /> <img width="4000" height="2500" width_o="4000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/075e60279b6650b025436b2f94a19929ff32aca96f59a9e8c6fccc72a749bc94/luongdoo-pepsi-meal-can-04.jpg" data-mid="248338326" border="0" src="https://freight.cargo.site/w/1000/i/075e60279b6650b025436b2f94a19929ff32aca96f59a9e8c6fccc72a749bc94/luongdoo-pepsi-meal-can-04.jpg" /> <img width="5958" height="3602" width_o="5958" height_o="3602" data-src="https://freight.cargo.site/t/original/i/d417642b7cb81fae1fda604b662addbccb8bc952a35e6ab218776b2a820fa0b4/luongdoo-pepsi-meal-can-10.jpg" data-mid="248336796" border="0" src="https://freight.cargo.site/w/1000/i/d417642b7cb81fae1fda604b662addbccb8bc952a35e6ab218776b2a820fa0b4/luongdoo-pepsi-meal-can-10.jpg" /> Main credits Client: PepsiCo VietnamAgency: Ki SaigonStrategic Planning: Indraneel GuhaAssociate Creative Director: Chung HoangVisual Identity, Art Direction &amp; Illustration: LuongdooAccount Team: Thuy Ho, Quang Anh, Uyen TrinhSocial Team: Oanh Truong, NumMedia Team: Pepsi Vietnam, Ben Huynh, Thuy Trang, Nhat Hoang (Publicis)Special thanks: We would like to express our deepest gratitude for the incredible support and trust from Ms. Venus, Ms. Chi Truong (PepsiCo Vietnam), chi An, chi Trinh, Ha, Trang and Bernard Cheng, Harjyot Singh Arora, along with the Pepsi Regional and Global teams.Photography: Click On Team / Retouching: Thuat Vo https://luongdoo.com/The-Meeting-In-The-Sky Mon, 23 Jun 2025 11:03:07 +0000 luongdoo https://luongdoo.com/The-Meeting-In-The-Sky <img width="4075" height="2717" width_o="4075" height_o="2717" data-src="https://freight.cargo.site/t/original/i/d428298f8a8751b14ec3b730af1a46e1f2a359765f4c3625956ce44059b0c622/luongdoo-the-meeting-in-the-sky-exhibition-01.jpg" data-mid="234887252" border="0" src="https://freight.cargo.site/w/1000/i/d428298f8a8751b14ec3b730af1a46e1f2a359765f4c3625956ce44059b0c622/luongdoo-the-meeting-in-the-sky-exhibition-01.jpg" /> The Meeting In The Sky Kite Illustrations From fishing cats to rare birds, I illustrated 69 animal species — each one reimagined as a kite, designed to be seen from the sky. These formed the foundation of a visual system, which traditional Sri Lankan kite artisans then transformed into over 2,000 handcrafted kites. Every form was designed with clarity and charm in mind. Sometimes, all it took was a single dot to bring a creature to life. Each kite was carefully colored to remain legible in flight, visible through translucent paper and sunlight. I worked closely with my creative director, Kumkum Fernando, to develop the full illustration system for this project. Project by Ki Saigon for Cinnamon Life. <img width="4240" height="2695" width_o="4240" height_o="2695" data-src="https://freight.cargo.site/t/original/i/5c984877400a71b3e95b7f3d6a7a676e92f00a07965d4b23a56a551005c3888c/luongdoo-the-meeting-in-the-sky-01.jpg" data-mid="234887228" border="0" src="https://freight.cargo.site/w/1000/i/5c984877400a71b3e95b7f3d6a7a676e92f00a07965d4b23a56a551005c3888c/luongdoo-the-meeting-in-the-sky-01.jpg" /> <img width="3000" height="2189" width_o="3000" height_o="2189" data-src="https://freight.cargo.site/t/original/i/9f277d8aeb3b5bd63a0183f96b6864dfc1a45f2ca3bcf37ca03b8e0e75ef6170/luongdoo-the-meeting-in-the-sky-01-2.jpg" data-mid="234887229" border="0" src="https://freight.cargo.site/w/1000/i/9f277d8aeb3b5bd63a0183f96b6864dfc1a45f2ca3bcf37ca03b8e0e75ef6170/luongdoo-the-meeting-in-the-sky-01-2.jpg" /> <img width="3000" height="2189" width_o="3000" height_o="2189" data-src="https://freight.cargo.site/t/original/i/3696197207027494d9d2dd3370073598b4e63f94eaf90e9d2db866f467762f36/luongdoo-the-meeting-in-the-sky-01-3.jpg" data-mid="234887230" border="0" src="https://freight.cargo.site/w/1000/i/3696197207027494d9d2dd3370073598b4e63f94eaf90e9d2db866f467762f36/luongdoo-the-meeting-in-the-sky-01-3.jpg" /> <img width="4240" height="2384" width_o="4240" height_o="2384" data-src="https://freight.cargo.site/t/original/i/88c978802abaae1c7b214aca0374fb8723ec0005727f7ca4e0a7409ca089a56b/luongdoo-the-meeting-in-the-sky-02-1.jpg" data-mid="234887231" border="0" src="https://freight.cargo.site/w/1000/i/88c978802abaae1c7b214aca0374fb8723ec0005727f7ca4e0a7409ca089a56b/luongdoo-the-meeting-in-the-sky-02-1.jpg" /> <img width="3000" height="3910" width_o="3000" height_o="3910" data-src="https://freight.cargo.site/t/original/i/714634ddd851c5c8500a77379668fb984e0cf9c4638aebb96fd3015b06d3d357/luongdoo-the-meeting-in-the-sky-02-2.jpg" data-mid="234887232" border="0" src="https://freight.cargo.site/w/1000/i/714634ddd851c5c8500a77379668fb984e0cf9c4638aebb96fd3015b06d3d357/luongdoo-the-meeting-in-the-sky-02-2.jpg" /> <img width="3000" height="3907" width_o="3000" height_o="3907" data-src="https://freight.cargo.site/t/original/i/dd9a5af07d73a9e9af57479d8d7ce9e1b610baf33f3ede3f598405146430fe20/luongdoo-the-meeting-in-the-sky-02-3.jpg" data-mid="234887233" border="0" src="https://freight.cargo.site/w/1000/i/dd9a5af07d73a9e9af57479d8d7ce9e1b610baf33f3ede3f598405146430fe20/luongdoo-the-meeting-in-the-sky-02-3.jpg" /> <img width="4240" height="2608" width_o="4240" height_o="2608" data-src="https://freight.cargo.site/t/original/i/38f69a7fb837a7f39f9bdb2e0f113f93f96dbb4a4a5730532156cc77fea96fd5/luongdoo-the-meeting-in-the-sky-03-1.jpg" data-mid="234887234" border="0" src="https://freight.cargo.site/w/1000/i/38f69a7fb837a7f39f9bdb2e0f113f93f96dbb4a4a5730532156cc77fea96fd5/luongdoo-the-meeting-in-the-sky-03-1.jpg" /><img width="3000" height="1741" width_o="3000" height_o="1741" data-src="https://freight.cargo.site/t/original/i/fac9aac976bff940f46072f2fdc0ba0c7607b8dbb8a1890ddfd9beab5e288e57/luongdoo-the-meeting-in-the-sky-03-2.jpg" data-mid="234887235" border="0" src="https://freight.cargo.site/w/1000/i/fac9aac976bff940f46072f2fdc0ba0c7607b8dbb8a1890ddfd9beab5e288e57/luongdoo-the-meeting-in-the-sky-03-2.jpg" /> <img width="2384" height="4240" width_o="2384" height_o="4240" data-src="https://freight.cargo.site/t/original/i/051a6ff733e4c2c16f379923c77a837ef3088f6a3ad9e318b68f8023c0004410/luongdoo-the-meeting-in-the-sky-04-1.jpg" data-mid="234887236" border="0" src="https://freight.cargo.site/w/1000/i/051a6ff733e4c2c16f379923c77a837ef3088f6a3ad9e318b68f8023c0004410/luongdoo-the-meeting-in-the-sky-04-1.jpg" /> <img width="3000" height="3910" width_o="3000" height_o="3910" data-src="https://freight.cargo.site/t/original/i/bbd295e059838404bc4452f700e2dfa750fbe12430d86813681b70e3cc4720df/luongdoo-the-meeting-in-the-sky-04-2.jpg" data-mid="234887254" border="0" src="https://freight.cargo.site/w/1000/i/bbd295e059838404bc4452f700e2dfa750fbe12430d86813681b70e3cc4720df/luongdoo-the-meeting-in-the-sky-04-2.jpg" /> <img width="3000" height="3907" width_o="3000" height_o="3907" data-src="https://freight.cargo.site/t/original/i/53c1ba57e1439640ae8e507139d94444161e342bbd243833000bee4f745d35d0/luongdoo-the-meeting-in-the-sky-04-3.jpg" data-mid="234887238" border="0" src="https://freight.cargo.site/w/1000/i/53c1ba57e1439640ae8e507139d94444161e342bbd243833000bee4f745d35d0/luongdoo-the-meeting-in-the-sky-04-3.jpg" /> <img width="4240" height="2602" width_o="4240" height_o="2602" data-src="https://freight.cargo.site/t/original/i/139da9d874839b6edfa2a96ebdf346332ddee7d7a1c41fc818bd43e1108601ed/luongdoo-the-meeting-in-the-sky-05-1.jpg" data-mid="234887239" border="0" src="https://freight.cargo.site/w/1000/i/139da9d874839b6edfa2a96ebdf346332ddee7d7a1c41fc818bd43e1108601ed/luongdoo-the-meeting-in-the-sky-05-1.jpg" /> <img width="3000" height="2189" width_o="3000" height_o="2189" data-src="https://freight.cargo.site/t/original/i/34bff1fdbf459cb0191e98d5d8e51a5ed49421830db26bcbc0581cb181e24e41/luongdoo-the-meeting-in-the-sky-05-2.jpg" data-mid="234887240" border="0" src="https://freight.cargo.site/w/1000/i/34bff1fdbf459cb0191e98d5d8e51a5ed49421830db26bcbc0581cb181e24e41/luongdoo-the-meeting-in-the-sky-05-2.jpg" /> <img width="3000" height="2189" width_o="3000" height_o="2189" data-src="https://freight.cargo.site/t/original/i/eaccfb17766b85715e6068c4dc6f2a2217bb27296d1962047ff5a3dbfaea011b/luongdoo-the-meeting-in-the-sky-05-3.jpg" data-mid="234887241" border="0" src="https://freight.cargo.site/w/1000/i/eaccfb17766b85715e6068c4dc6f2a2217bb27296d1962047ff5a3dbfaea011b/luongdoo-the-meeting-in-the-sky-05-3.jpg" /> <img width="4240" height="2668" width_o="4240" height_o="2668" data-src="https://freight.cargo.site/t/original/i/d78d24b418c86ac85bdd91220b7736334a523229d66fe560e8b5d90d4a7812c4/luongdoo-the-meeting-in-the-sky-06-1.jpg" data-mid="234887244" border="0" src="https://freight.cargo.site/w/1000/i/d78d24b418c86ac85bdd91220b7736334a523229d66fe560e8b5d90d4a7812c4/luongdoo-the-meeting-in-the-sky-06-1.jpg" /><img width="3000" height="1074" width_o="3000" height_o="1074" data-src="https://freight.cargo.site/t/original/i/ca22d793a239f582775133e3dda1b7082504521070ec67855c0fa7eeaf69fdb2/luongdoo-the-meeting-in-the-sky-06-2.jpg" data-mid="234887257" border="0" src="https://freight.cargo.site/w/1000/i/ca22d793a239f582775133e3dda1b7082504521070ec67855c0fa7eeaf69fdb2/luongdoo-the-meeting-in-the-sky-06-2.jpg" /><img width="4240" height="2384" width_o="4240" height_o="2384" data-src="https://freight.cargo.site/t/original/i/e0a2fd4877dfe2eaa781e6909fc2bb4482f2d7a4057cf5ff3218a34f3ce96386/luongdoo-the-meeting-in-the-sky-07-1.jpg" data-mid="234887246" border="0" src="https://freight.cargo.site/w/1000/i/e0a2fd4877dfe2eaa781e6909fc2bb4482f2d7a4057cf5ff3218a34f3ce96386/luongdoo-the-meeting-in-the-sky-07-1.jpg" /> <img width="3000" height="3002" width_o="3000" height_o="3002" data-src="https://freight.cargo.site/t/original/i/982358fcab7eb37ae4fced9378509c88dbeaa0854e3eaeabe17988f7469b03c0/luongdoo-the-meeting-in-the-sky-07-3.jpg" data-mid="234887255" border="0" src="https://freight.cargo.site/w/1000/i/982358fcab7eb37ae4fced9378509c88dbeaa0854e3eaeabe17988f7469b03c0/luongdoo-the-meeting-in-the-sky-07-3.jpg" /> <img width="3000" height="3002" width_o="3000" height_o="3002" data-src="https://freight.cargo.site/t/original/i/eca72111c20bfb63f60c29294563d8dd25702524856641c88e758a345b6caa38/luongdoo-the-meeting-in-the-sky-07-2.jpg" data-mid="234887256" border="0" src="https://freight.cargo.site/w/1000/i/eca72111c20bfb63f60c29294563d8dd25702524856641c88e758a345b6caa38/luongdoo-the-meeting-in-the-sky-07-2.jpg" /> <img width="4164" height="2550" width_o="4164" height_o="2550" data-src="https://freight.cargo.site/t/original/i/2e74e2cd38c28e36e419ab1271ff7d4f97441c53b20b3868a8e7cabb96d93916/luongdoo-the-meeting-in-the-sky-08-1.jpg" data-mid="234887249" border="0" src="https://freight.cargo.site/w/1000/i/2e74e2cd38c28e36e419ab1271ff7d4f97441c53b20b3868a8e7cabb96d93916/luongdoo-the-meeting-in-the-sky-08-1.jpg" /> <img width="3000" height="3910" width_o="3000" height_o="3910" data-src="https://freight.cargo.site/t/original/i/d2707966c77258c6e6b3e6969d11829102b6f148e7540139629530e115aa4938/luongdoo-the-meeting-in-the-sky-08-3.jpg" data-mid="234887251" border="0" src="https://freight.cargo.site/w/1000/i/d2707966c77258c6e6b3e6969d11829102b6f148e7540139629530e115aa4938/luongdoo-the-meeting-in-the-sky-08-3.jpg" /> <img width="3000" height="3907" width_o="3000" height_o="3907" data-src="https://freight.cargo.site/t/original/i/82378288f3235827c9a01700ca1a6b013f0fd0b2308f8a284309c8f9794a40a4/luongdoo-the-meeting-in-the-sky-08-2.jpg" data-mid="234887250" border="0" src="https://freight.cargo.site/w/1000/i/82378288f3235827c9a01700ca1a6b013f0fd0b2308f8a284309c8f9794a40a4/luongdoo-the-meeting-in-the-sky-08-2.jpg" /> <img width="3543" height="2362" width_o="3543" height_o="2362" data-src="https://freight.cargo.site/t/original/i/accb8e22b17b167735cf5d6b1136d5526b19054d89d2dddbaa21b126eee07c63/luongdoo-the-meeting-in-the-sky-exhibition-02.jpg" data-mid="234887253" border="0" src="https://freight.cargo.site/w/1000/i/accb8e22b17b167735cf5d6b1136d5526b19054d89d2dddbaa21b126eee07c63/luongdoo-the-meeting-in-the-sky-exhibition-02.jpg" /> Credits Creative Agency: Ki SaigonCreative Director/Designer: Kumkum FernandoHead of Planning: Indraneel GuhaIllustrator: Luongdoo3D Designer: Tue NguyenConsultant: Roshan RajapakshaProduction Coordinator/Photographer: Nuwan AttanayakeStructural Engineers: Arzath Sajeer, Lahiru GalatharaarachchiArtisan: Kavishka Gayashntha, Chaminda Perera, Chandra Kanthi, Gayani Madushanika, Sumith Kumara, Waruni Hansamali, Chanuka Hasindu, Damith ChalanaInstallation Art Handlers: Madhuranga Roshan, Meril Munasinghe, Samantha Kaluarachchi, Prasath Dammika, Idusara Nimnath, Chaminda Gayan, Malith Lahiru, Thmidu Suranjith, Isuru Nissanka, Ishan Sewwandi Sampath, Dinesh Sampath, K. Samantha,Suranga Ranaweera, Damith Wijebandara, Thusitha Aththanayaka, Lalith Sanjeewa, Asri Udakara, Damith Wije BandaraMusic: Numa GamaResearch assistant: Ranni Tran Read more from this journey: 🔗 Thích Thú Sri Lanka 🔗 When Lines Found Life: Crafting Animal Personalities 🔗 Meeting In The Sky: A Vibrant Blend of Nature and Arts https://luongdoo.com/Pray-with-Pepsi Wed, 08 Apr 2026 14:06:12 +0000 luongdoo https://luongdoo.com/Pray-with-Pepsi <img width="5908" height="3685" width_o="5908" height_o="3685" data-src="https://freight.cargo.site/t/original/i/6389367e2ed1f206e3adf47738ea912147b682357d9a8901f1aadbd3ad75d16c/luongdoo-pepsi-mini-gold-can-01.jpg" data-mid="246974230" border="0" src="https://freight.cargo.site/w/1000/i/6389367e2ed1f206e3adf47738ea912147b682357d9a8901f1aadbd3ad75d16c/luongdoo-pepsi-mini-gold-can-01.jpg" /> Pray with PepsiThe Golden Can That Conquered the Tet Altar The Scenario One of the most significant rituals of Tet (Lunar New Year) is ancestor worship. Every home in Vietnam meticulously decorates its altar with offerings, including beverages, to show respect to elders. While Tet accounts for 60% of annual cola sales, Pepsi historically had no place on the altar. The space was dominated by Coke, as traditional belief dictates that "Red" is the ultimate lucky color for the new year. Pepsi, with its iconic blue packaging, simply didn't make the cut for this sacred space. The core vision for this project was clear but highly ambitious: we needed to re-invent the Pepsi can to make it truly worthy of the Vietnamese ancestral altar during Tet. As a designer, I saw this as a profound cultural and visual challenge. The Design Narrative Based on the strategic brief, we completely redesigned the can to address two key insights. Firstly, GOLD beats RED for Tet. Gold is seen as more premium, prosperous, and worthy to present to the elders. But we also had to fix another problem: the size. Knowing that people usually prefer smaller cans that can easily fit and be stacked within limited altar spaces, the solution was the Pepsi Mini Gold Can. With the form and color established, my focus shifted to the packaging artwork. The details needed to resonate deeply with local traditions. At the center is the Pepsi mark, acting almost like a pulse, with energy spreading outward through firework-inspired patterns. On both sides, “Tài” and “Lộc” are placed directly on the body. In Vietnam, these words are often used at the start of the year, as a wish for wealth and good fortune. When it came to bringing this aesthetic to life in our campaign visuals, keeping things close to real life in Vietnam was important. The visuals were developed together with a young photographer, Thuat Vo, grounding the art direction in the familiar, authentic scenes we see in everyday homes and streets. Results &amp; Recognition+11%in total Pepsi sales volumeX2 TIMESvolume sales specifically for the small golden canTOP 1social Buzz in the Beverages category during the Tet holiday. 40,000+young people engaged through organic participation, driven by user-generated content and the hunt for golden cans. <img width="4901" height="3322" width_o="4901" height_o="3322" data-src="https://freight.cargo.site/t/original/i/ea8bb73953d38832c5b7cd5eb802678e45bd328dd084c1207302e6a7dcd9990d/luongdoo-pepsi-mini-gold-can-05.jpg" data-mid="246973954" border="0" src="https://freight.cargo.site/w/1000/i/ea8bb73953d38832c5b7cd5eb802678e45bd328dd084c1207302e6a7dcd9990d/luongdoo-pepsi-mini-gold-can-05.jpg" /> <img width="2654" height="3317" width_o="2654" height_o="3317" data-src="https://freight.cargo.site/t/original/i/5ba92339db5091334c32a29a955c6e38cd34d1f98d89565cd8b5f593005ef8eb/luongdoo-pepsi-mini-gold-can-02.jpg" data-mid="246972368" border="0" src="https://freight.cargo.site/w/1000/i/5ba92339db5091334c32a29a955c6e38cd34d1f98d89565cd8b5f593005ef8eb/luongdoo-pepsi-mini-gold-can-02.jpg" /> <img width="3950" height="3950" width_o="3950" height_o="3950" data-src="https://freight.cargo.site/t/original/i/af0b66282acfb63751b14771fb4ca0613a6bdb868ae69276ef88ad2bc7c7dadb/luongdoo-pepsi-mini-gold-can-03.jpg" data-mid="246972369" border="0" src="https://freight.cargo.site/w/1000/i/af0b66282acfb63751b14771fb4ca0613a6bdb868ae69276ef88ad2bc7c7dadb/luongdoo-pepsi-mini-gold-can-03.jpg" /> <img width="5742" height="3489" width_o="5742" height_o="3489" data-src="https://freight.cargo.site/t/original/i/c8e98fe4e20f8985a87202db7cee47d1fee852a6a7ef7df044644c8389f6408a/luongdoo-pepsi-mini-gold-can-04.jpg" data-mid="246972534" border="0" src="https://freight.cargo.site/w/1000/i/c8e98fe4e20f8985a87202db7cee47d1fee852a6a7ef7df044644c8389f6408a/luongdoo-pepsi-mini-gold-can-04.jpg" /> Credits Agency: Ki SaigonClient: Pepsi VietnamStrategic Planner: IndraneelAssociate Creative Director: Chung HoangAccount Team: Thuy Ho, Uyen Trinh Art Director &amp; Illustrator: Luongdoo Media Team: Pepsi Vietnam, Ben Huynh, Thuy Trang (Publicis)Social Team: Oanh Truong, Minh Quan, Hong Linh Photography: Thuat Vo Year: 2026 https://luongdoo.com/Pepsi-Gold-Can-2026 Wed, 08 Apr 2026 11:01:27 +0000 luongdoo https://luongdoo.com/Pepsi-Gold-Can-2026 &nbsp; &nbsp;&nbsp;<img width="5280" height="3462" width_o="5280" height_o="3462" data-src="https://freight.cargo.site/t/original/i/795a028d36a2306df50259b73e25025df8e9ca471fbc093b8b566d500e71eaf7/luongdoo-pepsi-gold-can-1.jpg" data-mid="246974841" border="0" src="https://freight.cargo.site/w/1000/i/795a028d36a2306df50259b73e25025df8e9ca471fbc093b8b566d500e71eaf7/luongdoo-pepsi-gold-can-1.jpg" /> Pepsi Gold Can 2026 Part of the Pepsi Golden Tết 2026 campaign, the Gold Can sits at the center of the idea, alongside the TVC and larger activations. It shows up in a quieter way. Not something you go out to buy, but something you might come across in the middle of preparing for Tết. The speedometer is a very familiar image in Vietnam, something people see almost every day without really thinking about it. It carries a natural sense of rhythm and movement, which felt closely connected to the idea of Pepsi’s pulse, so it became the starting point for the design. I wanted the visual to come from something real and close to how people actually live, not an abstract reference, but a shared everyday detail. For me, it’s meaningful that this can is built from that kind of observation, and in a way, represents something made for Vietnamese people from within their own daily experience. <img width="5839" height="3893" width_o="5839" height_o="3893" data-src="https://freight.cargo.site/t/original/i/e6e8067b63fb944182e88e30ff8f68592b2bc6632b46397fdeccc741b708f17c/luongdoo-pepsi-gold-can-4.jpg" data-mid="246974843" border="0" src="https://freight.cargo.site/w/1000/i/e6e8067b63fb944182e88e30ff8f68592b2bc6632b46397fdeccc741b708f17c/luongdoo-pepsi-gold-can-4.jpg" /> The gold finish connects to the visual culture of Tet in Vietnam, where gold often represents prosperity and celebration. <img width="2236" height="2795" width_o="2236" height_o="2795" data-src="https://freight.cargo.site/t/original/i/8e943ef2808d54ba0d6f6bf8dbac85745153541f964d6b9ae3a19563ebdef0d9/luongdoo-pepsi-gold-can-3.jpg" data-mid="246974842" border="0" src="https://freight.cargo.site/w/1000/i/8e943ef2808d54ba0d6f6bf8dbac85745153541f964d6b9ae3a19563ebdef0d9/luongdoo-pepsi-gold-can-3.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/2be263df902899c35426e06107270c7f2e6455bdc7dcd47172dc863a8907ba4f/luongdoo-pepsi-gold-can-2.jpg" data-mid="246974845" border="0" src="https://freight.cargo.site/w/1000/i/2be263df902899c35426e06107270c7f2e6455bdc7dcd47172dc863a8907ba4f/luongdoo-pepsi-gold-can-2.jpg" /> Main Credits Agency: Ki Saigon Client: Pepsi Vietnam Strategy Planner (Campaign): Indraneel Guha Associate Creative Director (Campaign): Chung HoangAccount Team: Thuy Ho, Uyen Trinh Art Director &amp; Illustrator: LuongdooMedia Team: Pepsi Vietnam, Ben Huynh, Thuy Trang (Publicis)Social Team: Oanh, Minh Quan, Hong Linh Photography: Thuat Vo Year: 2026 https://luongdoo.com/Pepsi-Gold-Can Sat, 27 Dec 2025 04:26:17 +0000 luongdoo https://luongdoo.com/Pepsi-Gold-Can <img width="3254" height="1820" width_o="3254" height_o="1820" data-src="https://freight.cargo.site/t/original/i/79328846f305a41155785063da0308c8bea4efb59e2b14d5aa9d0badaed48b07/luongdoo-pepsi-gold-can-01.jpg" data-mid="242204854" border="0" src="https://freight.cargo.site/w/1000/i/79328846f305a41155785063da0308c8bea4efb59e2b14d5aa9d0badaed48b07/luongdoo-pepsi-gold-can-01.jpg" /> A gold can you can’t buy To celebrate Tết 2026, Pepsi Vietnam released the Pepsi Gold Can, a special edition that wasn’t for sale and only available as a gift. Designed to feel rare by design, the Pepsi Gold Can could only be received by purchasing two cases from the Pepsi, 7UP, or Mirinda range. The idea turned a familiar New Year promotion into a moment of discovery. Not something you picked up, but something you had to find before it disappeared. This 15-second film brings that idea to life, with the Gold Can at the center of the story. A seasonal reward, created to be found at the right moment. <img width="3210" height="1798" width_o="3210" height_o="1798" data-src="https://freight.cargo.site/t/original/i/8fffb0faf42c33864c33d8b2879efab36f88756aa92e69a5cd9524b3dc4118f3/luongdoo-pepsi-gold-can-04.png" data-mid="242204871" border="0" src="https://freight.cargo.site/w/1000/i/8fffb0faf42c33864c33d8b2879efab36f88756aa92e69a5cd9524b3dc4118f3/luongdoo-pepsi-gold-can-04.png" /> Credits Agency: Ki Saigon Client: Pepsi Vietnam Production House: May Production CGI &amp; Animation Studio: Juice Lead Designer &amp; Can Illustration: Luongdoo Designers: Huynh, Van Copywriter: Nhi Account Team: Thuy Ho, Uyen Trinh Social Team: Oanh, Minh Quan, Hong LinhMedia Team: Pepsi Vietnam, Ben Huynh, Thuy Trang (Publicis) https://luongdoo.com/Pepsi-Northern-Limited-Edition-Carton-2026 Wed, 08 Apr 2026 15:40:50 +0000 luongdoo https://luongdoo.com/Pepsi-Northern-Limited-Edition-Carton-2026 <img width="5526" height="3684" width_o="5526" height_o="3684" data-src="https://freight.cargo.site/t/original/i/3b801354f8018301464336eb68eba43f458eb6cd133a77acea21ce0498a6906f/luongdoo-pepsi-packaging-2026-01.jpg" data-mid="246972320" border="0" src="https://freight.cargo.site/w/1000/i/3b801354f8018301464336eb68eba43f458eb6cd133a77acea21ce0498a6906f/luongdoo-pepsi-packaging-2026-01.jpg" /> Pepsi – Northern Limited Edition Carton (2026) After working on the mini gold can, this box was a continuation. Designed for the Northern market right after Tet, it follows the festival season when people visit temples, make offerings, and pray for a smooth and prosperous year. A familiar rhythm in the North. The box was treated like a festive object. The Pepsi mark sits at the center like a pulse, with firework patterns spreading outward. <img width="5681" height="3932" width_o="5681" height_o="3932" data-src="https://freight.cargo.site/t/original/i/1da401ec3729eb212f62dee8b84dae3ebc7b8af47063d8c0f9b503fa26c85a7a/luongdoo-pepsi-packaging-2026-03.jpg" data-mid="246972326" border="0" src="https://freight.cargo.site/w/1000/i/1da401ec3729eb212f62dee8b84dae3ebc7b8af47063d8c0f9b503fa26c85a7a/luongdoo-pepsi-packaging-2026-03.jpg" /> <img width="2565" height="3206" width_o="2565" height_o="3206" data-src="https://freight.cargo.site/t/original/i/0896ba523168861d5dbc6291dce7a699e45a7e154026f67b78a1fa80f90af490/luongdoo-pepsi-packaging-2026-06-copy.jpg" data-mid="246972322" border="0" src="https://freight.cargo.site/w/1000/i/0896ba523168861d5dbc6291dce7a699e45a7e154026f67b78a1fa80f90af490/luongdoo-pepsi-packaging-2026-06-copy.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/e590243e44f5555b3f6f0e6958a0c39aa9cc20c491e109f1aae64cf669fe5ed0/luongdoo-pepsi-packaging-2026-04.jpg" data-mid="246972325" border="0" src="https://freight.cargo.site/w/1000/i/e590243e44f5555b3f6f0e6958a0c39aa9cc20c491e109f1aae64cf669fe5ed0/luongdoo-pepsi-packaging-2026-04.jpg" /> This Pepsi box is one of the few remaining pieces I brought nearly 1000km from the North to the South (Saigon, where I live and work) to keep at home. So for me, the best way to keep it was to document it in its most honest condition. <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/ec69bce6d0224b226e8f3339d1df6836d93e09c20aab14fb59a1c8b7b3bf2ddf/luongdoo-pepsi-packaging-2026-02.jpg" data-mid="246972328" border="0" src="https://freight.cargo.site/w/1000/i/ec69bce6d0224b226e8f3339d1df6836d93e09c20aab14fb59a1c8b7b3bf2ddf/luongdoo-pepsi-packaging-2026-02.jpg" /> Credits Agency: Ki Saigon Client: Pepsi Vietnam Account team: Thuy Ho, Quang AnhArt Director &amp; Illustrator: LuongdooPhotography: Thuat Vo Year: 2026 https://luongdoo.com/Thich-Thu-Sri-Lanka Sat, 05 Apr 2025 06:54:08 +0000 luongdoo https://luongdoo.com/Thich-Thu-Sri-Lanka <img width="3000" height="1800" width_o="3000" height_o="1800" data-src="https://freight.cargo.site/t/original/i/bb748c87295f8b2de459e54b5d24177874b678ffa4272c78cdaee9f337541fdd/luongdoo-themeetinginthesky-zine-01.jpg" data-mid="229299821" border="0" src="https://freight.cargo.site/w/1000/i/bb748c87295f8b2de459e54b5d24177874b678ffa4272c78cdaee9f337541fdd/luongdoo-themeetinginthesky-zine-01.jpg" /> Thích Thú Sri Lanka A personal artist book made between Vietnam and Sri Lanka. Quiet, hand-bound, and held together with a rubber band. Thích Thú Sri Lanka is a personal artist book created after my first illustration exhibition in Colombo, Sri Lanka. While the original project — The Meeting in the Sky — was a large-scale kite installation featuring over 2,000 handcrafted animal-shaped kites, this book is far more intimate: an archive of impressions stitched together through paper, objects, and quiet details. <img width="2300" height="1533" width_o="2300" height_o="1533" data-src="https://freight.cargo.site/t/original/i/8da5195f6bda2fd902e5b382445d32c26e0facb3c7837ab091a12be6d577b700/luongdoo-themeetinginthesky-gif.gif" data-mid="229310535" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/8da5195f6bda2fd902e5b382445d32c26e0facb3c7837ab091a12be6d577b700/luongdoo-themeetinginthesky-gif.gif" /> The title, Thích Thú, is a Vietnamese word that carries a quiet kind of playfulness.&nbsp;“Thích” means to enjoy, and “Thú” means animals — but when combined, the phrase simply means “delight.” I chose it because it felt light, personal, and true to the heart of this project.A name that holds both the joy of seeing animals take flight, and my own quiet affection for them. <img width="3100" height="2067" width_o="3100" height_o="2067" data-src="https://freight.cargo.site/t/original/i/98c0a5e0a51ceda495db15f6c1b21283e9a4ad36da8fc6ac2d601bacf0e0961d/luongdoo-themeetinginthesky-zine-15.jpg" data-mid="229377450" border="0" src="https://freight.cargo.site/w/1000/i/98c0a5e0a51ceda495db15f6c1b21283e9a4ad36da8fc6ac2d601bacf0e0961d/luongdoo-themeetinginthesky-zine-15.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/140b5d094c52285f9ed8e38e83300fba2bff834b9a7ff3a92ef1612c2e6fd960/luongdoo-themeetinginthesky-zine-04.jpg" data-mid="229299894" border="0" src="https://freight.cargo.site/w/1000/i/140b5d094c52285f9ed8e38e83300fba2bff834b9a7ff3a92ef1612c2e6fd960/luongdoo-themeetinginthesky-zine-04.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/d12624cf5e4b6aeb2e170e24b0a51376aedd35f1134b9853597eb33ae97ad4d7/luongdoo-themeetinginthesky-zine-03.jpg" data-mid="229299893" border="0" src="https://freight.cargo.site/w/1000/i/d12624cf5e4b6aeb2e170e24b0a51376aedd35f1134b9853597eb33ae97ad4d7/luongdoo-themeetinginthesky-zine-03.jpg" /> <img width="3000" height="1968" width_o="3000" height_o="1968" data-src="https://freight.cargo.site/t/original/i/bbea9e996a23f5247d6a34769d0e1be599273afea562df6fc95c0a1a3b34bec8/luongdoo-themeetinginthesky-wip.gif" data-mid="229335702" border="0" src="https://freight.cargo.site/w/1000/i/bbea9e996a23f5247d6a34769d0e1be599273afea562df6fc95c0a1a3b34bec8/luongdoo-themeetinginthesky-wip.gif" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/cf0b89ba86b55496bb7a1023a66a7c8548ad5820f8738ce6e2bbb7bbfdba5e32/luongdoo-themeetinginthesky-zine-02.jpg" data-mid="229299897" border="0" src="https://freight.cargo.site/w/1000/i/cf0b89ba86b55496bb7a1023a66a7c8548ad5820f8738ce6e2bbb7bbfdba5e32/luongdoo-themeetinginthesky-zine-02.jpg" /><img width="3100" height="2067" width_o="3100" height_o="2067" data-src="https://freight.cargo.site/t/original/i/5a7121d4da9da4d805ae52c3256ff826b38f90ca25cd66b9d16ce9b8aba0c4e2/luongdoo-themeetinginthesky-zine-11.jpg" data-mid="229377457" border="0" src="https://freight.cargo.site/w/1000/i/5a7121d4da9da4d805ae52c3256ff826b38f90ca25cd66b9d16ce9b8aba0c4e2/luongdoo-themeetinginthesky-zine-11.jpg" /> One of my favorite details is a stitched bookmark with a 1000 rupees note sewn on the back — the exact cost of a local head massage. I kept it there like a tiny voucher to use if I ever return. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e7f5c1137c14e74e91b7bdc21e9dfca077d6dcced9f4646ff30913e226f4a1fe/luongdoo-themeetinginthesky-zine-08.jpg" data-mid="229310400" border="0" src="https://freight.cargo.site/w/1000/i/e7f5c1137c14e74e91b7bdc21e9dfca077d6dcced9f4646ff30913e226f4a1fe/luongdoo-themeetinginthesky-zine-08.jpg" /> <img width="3610" height="2406" width_o="3610" height_o="2406" data-src="https://freight.cargo.site/t/original/i/dad6e52fb5ba2f899dc11389a914b3a98e6e5edb482595382391f8535d8ba745/luongdoo-themeetinginthesky-zine-07.jpg" data-mid="229310402" border="0" src="https://freight.cargo.site/w/1000/i/dad6e52fb5ba2f899dc11389a914b3a98e6e5edb482595382391f8535d8ba745/luongdoo-themeetinginthesky-zine-07.jpg" /> One part of the book is a round zine — shaped like the inox plate used during a dinner I had at the kite artisan’s home. I remember chatting with a friend while brainstorming how to capture that memory, and the idea of making the zine round — like a plate you could open — just clicked. I wouldn’t have landed on that shape without that conversation. So I made it. A small, circular piece to hold a quiet evening I didn’t want to forget. <img width="2800" height="1680" width_o="2800" height_o="1680" data-src="https://freight.cargo.site/t/original/i/5f448795e8c61078fce02db86aadc3d3e12efc3ee507397a0f06aa2f22b333e5/luongdoo-themeetinginthesky-zine-001.gif" data-mid="229314641" border="0" src="https://freight.cargo.site/w/1000/i/5f448795e8c61078fce02db86aadc3d3e12efc3ee507397a0f06aa2f22b333e5/luongdoo-themeetinginthesky-zine-001.gif" /><img width="2800" height="1680" width_o="2800" height_o="1680" data-src="https://freight.cargo.site/t/original/i/1034b6fe8710e90b11acd11ec40ab9e6aba8b45761c4f417224d83abef7b3b97/luongdoo-themeetinginthesky-zine-010.jpg" data-mid="229315127" border="0" src="https://freight.cargo.site/w/1000/i/1034b6fe8710e90b11acd11ec40ab9e6aba8b45761c4f417224d83abef7b3b97/luongdoo-themeetinginthesky-zine-010.jpg" /> <img width="2800" height="1680" width_o="2800" height_o="1680" data-src="https://freight.cargo.site/t/original/i/767fd11e6dd4100a784c2ca219d00fc0190f8dc1ad236466fc15915a83fab37c/luongdoo-themeetinginthesky-zine-003.jpg" data-mid="229314777" border="0" src="https://freight.cargo.site/w/1000/i/767fd11e6dd4100a784c2ca219d00fc0190f8dc1ad236466fc15915a83fab37c/luongdoo-themeetinginthesky-zine-003.jpg" /> <img width="2800" height="1680" width_o="2800" height_o="1680" data-src="https://freight.cargo.site/t/original/i/e18c366ccc0f3ea9ef4a0606404855f56dadda96fef309ea77dc309e384bafd9/luongdoo-themeetinginthesky-zine-006.jpg" data-mid="229314779" border="0" src="https://freight.cargo.site/w/1000/i/e18c366ccc0f3ea9ef4a0606404855f56dadda96fef309ea77dc309e384bafd9/luongdoo-themeetinginthesky-zine-006.jpg" /> <img width="2800" height="1680" width_o="2800" height_o="1680" data-src="https://freight.cargo.site/t/original/i/955e4660666c455ca401300cea3c207f7658e6e11136bdba4294f18cc73d1ab9/luongdoo-themeetinginthesky-zine-005.jpg" data-mid="229314782" border="0" src="https://freight.cargo.site/w/1000/i/955e4660666c455ca401300cea3c207f7658e6e11136bdba4294f18cc73d1ab9/luongdoo-themeetinginthesky-zine-005.jpg" /> <img width="4000" height="2028" width_o="4000" height_o="2028" data-src="https://freight.cargo.site/t/original/i/9d99e07e1e1d23ad3e95ea9fdb1350ee3cf4a037f734bbbe49fd2b0cc4711e3f/luongdoo-ThichThuSriLanka-Project.jpg" data-mid="229378531" border="0" src="https://freight.cargo.site/w/1000/i/9d99e07e1e1d23ad3e95ea9fdb1350ee3cf4a037f734bbbe49fd2b0cc4711e3f/luongdoo-ThichThuSriLanka-Project.jpg" /> Not everything was made by hand.But the parts that mattered were. Book CreditsArt Direction &amp;Illustration – LuongdooDesign&nbsp;– Luongdoo Creative Contributor – Thanh Van Book Photography – Thuat V Book Production - Cropmarks Kite Photography – Nuwan Attanayake Developed from The Meeting in the Sky, led by Kumkum Fernando for Cinnamon Life, produced by Ki Saigon. Special thanks to Radiesha for her invitation and support throughout the journey. With appreciation to Indraneel Guha for the time and trust that made this project possible. https://luongdoo.com/4P-s-Letters-To-The-Future Wed, 10 Apr 2024 11:08:21 +0000 luongdoo https://luongdoo.com/4P-s-Letters-To-The-Future <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/cfcc15bb032f7eaeced6097783d1b12d5e3e0712beaca95aa206489f2f047876/luongdoo-letters-to-the-future-cover.jpg" data-mid="228940337" border="0" src="https://freight.cargo.site/w/1000/i/cfcc15bb032f7eaeced6097783d1b12d5e3e0712beaca95aa206489f2f047876/luongdoo-letters-to-the-future-cover.jpg" /> 4P's&nbsp;– Letters To The FutureThe Book That Lasts A Thousand Years Creating illustrations for the Letters to the Future project, which entails a captivating series of letters to our distant descendants, narrated through the medium of recycled plastic. Kumkum Fernando, one of the individuals behind this project, reached out to me to discuss the project and asked if I would be interested in taking on the role of visual lead for this book. With a team of dedicated staff, we gathered handwritten letters from individuals across the globe, spanning countries such as Australia, Japan, Vietnam, Myanmar, Thailand, Mongolia, Israel, Tibet, India, Sri Lanka, America, and Argentina. After scanning them, the letters were meticulously digitized, with each one being translated into English if necessary. In some heartfelt letters, the writers reflect on the past and look forward to the future; in others, they express a desire for peace and express their gratitude for the local environment, including the trees, wildlife, and motherland. In the final stage, I was tasked with thoroughly examining each of those letters and carefully considering the illustrations that accompanied them. Recognized by D&amp;AD 2022, Letters to the Future, Shortlist - See the full project at: LINK <img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/4aca76defb51ad839b016b9f20a35df42931bd54fa5d766780e47756d820954c/KISAIGON-4PS-BOOK-02-1.jpg" data-mid="208850742" border="0" src="https://freight.cargo.site/w/1000/i/4aca76defb51ad839b016b9f20a35df42931bd54fa5d766780e47756d820954c/KISAIGON-4PS-BOOK-02-1.jpg" /> <img width="5779" height="3853" width_o="5779" height_o="3853" data-src="https://freight.cargo.site/t/original/i/fd1a0faad2893dd55ac9950ae6ce641432b4f10a6aaff158f3bc0fd137da600e/luongdoo-4ps-gallery-02.jpg" data-mid="234677673" border="0" src="https://freight.cargo.site/w/1000/i/fd1a0faad2893dd55ac9950ae6ce641432b4f10a6aaff158f3bc0fd137da600e/luongdoo-4ps-gallery-02.jpg" /> <img width="2480" height="1654" width_o="2480" height_o="1654" data-src="https://freight.cargo.site/t/original/i/dec0d9e07b185106fa2bb53648594397186699b1187311f51d76bffa12aae3b0/luongdoo-4ps-gallery-01.jpg" data-mid="234679155" border="0" src="https://freight.cargo.site/w/1000/i/dec0d9e07b185106fa2bb53648594397186699b1187311f51d76bffa12aae3b0/luongdoo-4ps-gallery-01.jpg" /> <img width="5779" height="3853" width_o="5779" height_o="3853" data-src="https://freight.cargo.site/t/original/i/b318e3ebd76b41651d04415d5383debfa81d8c0ecefb391124fd51a9ec470ce6/4Ps_2112.jpg" data-mid="234675801" border="0" src="https://freight.cargo.site/w/1000/i/b318e3ebd76b41651d04415d5383debfa81d8c0ecefb391124fd51a9ec470ce6/4Ps_2112.jpg" /> <img width="5779" height="3853" width_o="5779" height_o="3853" data-src="https://freight.cargo.site/t/original/i/017d412020a94cb14e5ebfd3deeefb4b20f1497b181a1fdd2196e3c0375c2b02/4Ps_2_00236.jpg" data-mid="234680546" border="0" src="https://freight.cargo.site/w/1000/i/017d412020a94cb14e5ebfd3deeefb4b20f1497b181a1fdd2196e3c0375c2b02/4Ps_2_00236.jpg" /> <img width="5779" height="3853" width_o="5779" height_o="3853" data-src="https://freight.cargo.site/t/original/i/8054d1c9c55156141b91af4755f724e05e9f2970c34c720e5c66d3a1ed5c9f3b/luongdoo-4ps-gallery-05.jpg" data-mid="234881958" border="0" src="https://freight.cargo.site/w/1000/i/8054d1c9c55156141b91af4755f724e05e9f2970c34c720e5c66d3a1ed5c9f3b/luongdoo-4ps-gallery-05.jpg" /> <img width="5779" height="3853" width_o="5779" height_o="3853" data-src="https://freight.cargo.site/t/original/i/2bc71fd7ff29e3c44b9c31528bd34e2268b6ef3d065e408b08a465e825adcb41/4Ps_2346.jpg" data-mid="208660202" border="0" src="https://freight.cargo.site/w/1000/i/2bc71fd7ff29e3c44b9c31528bd34e2268b6ef3d065e408b08a465e825adcb41/4Ps_2346.jpg" /> <img width="5981" height="8972" width_o="5981" height_o="8972" data-src="https://freight.cargo.site/t/original/i/f253a1c6574f4b447a9a30fe016e13b4c11f8d5a9f2633ae72b348a735378402/KISAIGON-4PS-EXHIBITON-01.jpg" data-mid="215906359" border="0" src="https://freight.cargo.site/w/1000/i/f253a1c6574f4b447a9a30fe016e13b4c11f8d5a9f2633ae72b348a735378402/KISAIGON-4PS-EXHIBITON-01.jpg" /> <img width="5981" height="8972" width_o="5981" height_o="8972" data-src="https://freight.cargo.site/t/original/i/599516e292396132417ad7cd0eaf3c92a06dde83f204568c3ea496ccd1169197/KISAIGON-4PS-EXHIBITON-02.jpg" data-mid="215906364" border="0" src="https://freight.cargo.site/w/1000/i/599516e292396132417ad7cd0eaf3c92a06dde83f204568c3ea496ccd1169197/KISAIGON-4PS-EXHIBITON-02.jpg" /> <img width="9082" height="3624" width_o="9082" height_o="3624" data-src="https://freight.cargo.site/t/original/i/77498d3262ba4ca2d8cf6e0f68936d8206489d081dcb7a899022ebc465540961/KISAIGON-4PS-EXHIBITON-03.jpg" data-mid="215906358" border="0" src="https://freight.cargo.site/w/1000/i/77498d3262ba4ca2d8cf6e0f68936d8206489d081dcb7a899022ebc465540961/KISAIGON-4PS-EXHIBITON-03.jpg" /> Credits Project: Letters to the futureCreative agency: Ki SaigonSponsored by: Pizza 4P’sCreative Director: Kumkum FernandoDirector of Strategy: Indraneel Guha Art Director:&nbsp;Chung HoangLead Illustrator: Duc Luong (Luongdoo)Designer: Quang Nguyen, Luongdoo, Chung HoangProducer: Tue nguyen &amp; Khanh tranArtist: Zac BuehnerDesign Intern: Dong QuanOfficial Photography: Wing ChanProduction House: VAIBVideography: Justin NgiamMusic: Numa Gama https://luongdoo.com/Pepsi-Tet-2024-Packaging Fri, 09 Feb 2024 04:54:37 +0000 luongdoo https://luongdoo.com/Pepsi-Tet-2024-Packaging <img width="7862" height="5093" width_o="7862" height_o="5093" data-src="https://freight.cargo.site/t/original/i/34e867afb659ac20285eb17fbb3dca1a5b1971715e9fd162c6098838e1b7b44d/luongdoo-pepsi-image11.jpg" data-mid="204265901" border="0" src="https://freight.cargo.site/w/1000/i/34e867afb659ac20285eb17fbb3dca1a5b1971715e9fd162c6098838e1b7b44d/luongdoo-pepsi-image11.jpg" /> The road home is packed with color. We wrapped the spirit of Tết into every box — dragon, unicorn, and all. For Pepsi’s 2024 Lunar New Year campaign, we illustrated Vietnam’s most familiar holiday ritual: motorbikes loaded with gifts, streets buzzing with flowers, and families heading home. The packaging blends iconic Tết symbols with the Unicorn and Dragon — two mythical figures that represent joy and strength. Bold, festive, and unmistakably Vietnamese, each box becomes more than a container — it’s a celebration in motion. <img width="3237" height="2159" width_o="3237" height_o="2159" data-src="https://freight.cargo.site/t/original/i/8f99484ab0b102bbee9c2d843d769a0dbe54c23a11b47f1a9a8ba2b40a995000/luongdoo-pepsi-image04.jpg" data-mid="204264691" border="0" src="https://freight.cargo.site/w/1000/i/8f99484ab0b102bbee9c2d843d769a0dbe54c23a11b47f1a9a8ba2b40a995000/luongdoo-pepsi-image04.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c931a98ee2e693d24ddfcbb4e4a8f8fee2065dbc09175d98008c9304ce37ee90/luongdoo-pepsi-image05.jpg" data-mid="204264697" border="0" src="https://freight.cargo.site/w/1000/i/c931a98ee2e693d24ddfcbb4e4a8f8fee2065dbc09175d98008c9304ce37ee90/luongdoo-pepsi-image05.jpg" /><img width="1948" height="1388" width_o="1948" height_o="1388" data-src="https://freight.cargo.site/t/original/i/f7a87fde96c2e3518cfc1099388858ff43ebe028b0b94a7cfce25caa0885ed3e/luongdoo-pepsi-image-animation.gif" data-mid="204267063" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/f7a87fde96c2e3518cfc1099388858ff43ebe028b0b94a7cfce25caa0885ed3e/luongdoo-pepsi-image-animation.gif" /> The elements are meticulously arranged in a captivating layout. Each cluster of details captures the vibrant and dynamic atmosphere. The use of a gold gradient color on the petals adds a touch of premium sophistication to the packaging. <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/575388b93c367e7bffd0ac3f56d7906eb75b7640af74a0f0caf377a04a698a6f/luongdoo-image-05.jpg" data-mid="204267131" border="0" src="https://freight.cargo.site/w/1000/i/575388b93c367e7bffd0ac3f56d7906eb75b7640af74a0f0caf377a04a698a6f/luongdoo-image-05.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c675e8f7e6303b4d796582f4a542e14d49202a9ffc2162b124fdb0ca7053035b/luongdoo-image-06.jpg" data-mid="204265883" border="0" src="https://freight.cargo.site/w/1000/i/c675e8f7e6303b4d796582f4a542e14d49202a9ffc2162b124fdb0ca7053035b/luongdoo-image-06.jpg" /> <img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/fcd81bbf9580faf2ffa00914d7c91a559ad75ca39d3568956c1d4a4ffbb9bb00/luongdoo-pepsi-image08.jpg" data-mid="204265890" border="0" src="https://freight.cargo.site/w/1000/i/fcd81bbf9580faf2ffa00914d7c91a559ad75ca39d3568956c1d4a4ffbb9bb00/luongdoo-pepsi-image08.jpg" /><img width="3500" height="2295" width_o="3500" height_o="2295" data-src="https://freight.cargo.site/t/original/i/f24fcc7885f9538f9f8e19651b1f216290d7e0791fa70c785b1d7c57c0b533e0/luongdoo-image-10.gif" data-mid="204265893" border="0" src="https://freight.cargo.site/w/1000/i/f24fcc7885f9538f9f8e19651b1f216290d7e0791fa70c785b1d7c57c0b533e0/luongdoo-image-10.gif" /> Millions of Pepsi Tết packagings are proudly transported across Vietnam, from urban to rural areas, from the North to the South. They find their place on shelves in local stores and supermarkets, waiting to be bought and taken home as a meaningful gift for the New Year of the Dragon. <img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/7b2a15a98b517b1040b3713a73356bc5987e608e633f8822af70142769314d11/luongdoo-pepsi-image-07.jpg" data-mid="204265884" border="0" src="https://freight.cargo.site/w/1000/i/7b2a15a98b517b1040b3713a73356bc5987e608e633f8822af70142769314d11/luongdoo-pepsi-image-07.jpg" /><img width="3000" height="1996" width_o="3000" height_o="1996" data-src="https://freight.cargo.site/t/original/i/78dfcfb9536fee16bd5b613ee5449113f76c7b74703b97ca0eefb81f0ec6709f/kisaigon-pepsi-packaging.jpg" data-mid="204266356" border="0" src="https://freight.cargo.site/w/1000/i/78dfcfb9536fee16bd5b613ee5449113f76c7b74703b97ca0eefb81f0ec6709f/kisaigon-pepsi-packaging.jpg" /> Credits Client: PepsiYear: 2024Creative Agency: Ki SaigonCreative Director: Kumkum FernandoCreative Planner: Indraneel GuhaAssociate Creative Director: Chungg HoàngAccount Manager: Quang NhậtLead Illustrator: Luongdoo Supporter: Chung Hoàng / Huỳnh / Hồng / Huy / Uri / LêPhotography: Thuật VõScope of work: Packaging Design