1 2 3 Dzô


“1 2 3 Dzô!” — the iconic Vietnamese cheer — becomes the heart of this beer label illustration. Inspired by the everyday scene of street drinking culture, the artwork highlights familiar details: a metal gate, tiled floors, a plastic chair.

Simple things, woven together in a shared moment of joy.
Client: Fracture Brewing
Medium: Photoshop
Year: 2022
 ‘Có Lương Là Có Niềm Vui’