Sting Blueberry
Dare To Think, Dare To Do
Packaging Concept
(One of our proposed directions – final version coming soon)
THE BRIEF
Sting challenged us to design packaging that speaks to Gen Z—not just bold in look, but bold in spirit. Our goal was clear: turn a can into a challenge.
PHYSICAL
A clenched fist, symbolizing raw energy, instinct, and physical drive.
The design evokes action at first glance—an instant trigger for movement and momentum.
A clenched fist, symbolizing raw energy, instinct, and physical drive.
The design evokes action at first glance—an instant trigger for movement and momentum.
MENTAL
A stylized brain, representing clarity, focus, and inner strength.
The visual captures the pressure and stillness required in moments of decision.
A stylized brain, representing clarity, focus, and inner strength.
The visual captures the pressure and stillness required in moments of decision.
VISUAL LANGUAGE
We used bold shapes for structure, and linework to add energy. This helped each can feel clear, dynamic, and true to its theme.
This wasn’t the final version, but it helped define where the campaign was heading. The final cans are coming soon—this was the first spark.
Main Credits
Creative Planner – Indraneel Guha
Associate Creative Director - Chung Hoang
Account Manager – Aiden Do
Illustration & Visual Direction – Luongdoo
Producer – Tho Do
Done at Ki Saigon.
Creative Planner – Indraneel Guha
Associate Creative Director - Chung Hoang
Account Manager – Aiden Do
Illustration & Visual Direction – Luongdoo
Producer – Tho Do
Done at Ki Saigon.
Bập Bùng
A sample scene from the early development phase of the Marou comic book project.
The illustration was created while exploring visual tone and storytelling style — it was one of the first proposals meant to set the opening scene, in which a pilot crash-lands on a mysterious island, igniting the journey that follows.
We often referred to it as “Bập Bùng”, a Vietnamese phrase that evokes the flickering of fire — an image that captured the tension, the uncertainty, and the smoldering sense of something about to begin.
This direction wasn’t selected for the final adaptation, but it remains a quiet ember from a spark that once felt promising.
The illustration was created while exploring visual tone and storytelling style — it was one of the first proposals meant to set the opening scene, in which a pilot crash-lands on a mysterious island, igniting the journey that follows.
We often referred to it as “Bập Bùng”, a Vietnamese phrase that evokes the flickering of fire — an image that captured the tension, the uncertainty, and the smoldering sense of something about to begin.
This direction wasn’t selected for the final adaptation, but it remains a quiet ember from a spark that once felt promising.
Client: Marou Chocolate (unselected concept)
Created at: Ki Saigon
Medium: Pen & ink, Photoshop
Created at: Ki Saigon
Medium: Pen & ink, Photoshop
Ba Bà
Have you ever walked through a narrow alley in Vietnam, just as the city wakes up?
Where three women in patterned áo bà ba pass by — baskets full of fish, herbs, and quiet strength.
You don’t need to speak the language to feel the rhythm. Some stories are carried in footsteps.
Where three women in patterned áo bà ba pass by — baskets full of fish, herbs, and quiet strength.
You don’t need to speak the language to feel the rhythm. Some stories are carried in footsteps.
Medium: Pen and ink, Photoshop
Personal work
Year: 2023
Personal work
Year: 2023
Bắc Nam Một Nhà
V I E T N A M
This illustration captures a symbolic portrait of unity across Vietnam — a visual gathering of individuals from diverse backgrounds, regions, and cultures. While each person carries distinct traits and identities, they come together to form one cohesive, vibrant whole.
The work seeks to reflect the collective spirit of the Vietnamese people: inclusive, resilient, and deeply connected. It’s a celebration of shared identity — not through uniformity, but through presence, color, and coexistence.
The work seeks to reflect the collective spirit of the Vietnamese people: inclusive, resilient, and deeply connected. It’s a celebration of shared identity — not through uniformity, but through presence, color, and coexistence.
Medium: Pen and ink, Photoshop
Personal work
Year: 2024
Personal work
Year: 2024
Tình Thương Mến Thương
This series is inspired by the everyday scenes I see around me in Vietnam —
a fruit vendor, a corner coffee chat, familiar objects that quietly shape how we live. From bicycles to iced tea glasses, these small details carry a warmth I wanted to keep. They may be ordinary, but they’re full of presence.
I’ll keep adding more, as long as these moments keep finding me.
a fruit vendor, a corner coffee chat, familiar objects that quietly shape how we live. From bicycles to iced tea glasses, these small details carry a warmth I wanted to keep. They may be ordinary, but they’re full of presence.
I’ll keep adding more, as long as these moments keep finding me.
Medium: Pen and ink, Photoshop
Personal work
Personal work
