The illustration style is deeply influenced by the rich cultural heritage of Vietnam, incorporating vibrant reinterpretations of traditional elements such as iconic shop signs and the lively activities of everyday life.
However, the adaptability of this style extends far beyond these origins. Through bold typography, dynamic colors, and compelling visual narraatives, I craft illustrations that can resonate across diverse themes and cultures.
This approach is ideal for brands and projects worldwide that seek to create impactful visuals with a sense of place and story, whether they’re aiming for a touch of nostalgia or a modern, globally appealing aesthetic. I’m continually refining this style, ready to collaborate with clients who appreciate its ability to bridge cultures and tell stories that are both unique and universally relatable.
The project is currently undergoing updates.
The project is currently undergoing updates.
‘Honoring Nam Dinh’s Textile Workers’
A heartfelt tribute to the textile workers of Nam Dinh, whose dedication and hard work are immortalized on the 2000 VND banknote.
This illustration honors their enduring contributions to Vietnam's heritage.
This illustration honors their enduring contributions to Vietnam's heritage.
‘Hẻm: A Nostalgic Journey Through Vietnamese Alley’
The beer label ‘Hẻm’ I created captures the essence of everyday Vietnamese alleys, evoking a sense of nostalgia for overseas Vietnamese. By scanning the QR code on the can, they can not only enjoy their drink but also immerse themselves in the illustrations and even hear the sounds of their homeland.
‘A Shared Tranquility’
Inspired by the image on the 1000 VND note, this illustration reimagines the relationship between highland workers and elephants. Rather than focusing on labor, it portrays a moment of harmony, where both humans and elephants pause to enjoy nature together. This peaceful scene reflects my vision of a bond built on respect, where both can find a moment to relax and rejuvenate in the shared beauty of their surroundings.
Richly evocative elements like CAN wine ( 'Rượu Cần' ), the warmth of the fire, and the vibrant brocade motifs have long been celebrated, weaving a tapestry of memories that stretch back through time.
