PEPSI

TẾT 2024 Packaging


Tết, the Lunar New Year, holds a significant place in the hearts of the Vietnamese people. It's a special time for all Vietnamese folks to come together, reconnect with loved ones, exchange well wishes, and share gifts as they welcome the new year.




In the days leading up to Tết, a festive atmosphere filled the air as people all across Vietnam eagerly embarked on their  Tết shopping adventures. They browse for Tết items like flowers, decorations, and traditional foods, ... Afterward, they transport them on their trusty motorbikes, loaded with boxes of refreshments. As you witness that magical moment, you can feel Tết drawing near. 
We eagerly began brainstorming ideas for a unique Pepsi packaging to celebrate the Year of the Dragon in 2024. We continue to embrace the Unicorn symbol, a cherished emblem of joy that has been with Pepsi throughout the years. This year, we have also incorporated the Dragon symbol, resulting in two delightful packaging options.

















Upon closer inspection of the packaging, we designed a charming blue section on the right side. Its purpose was to draw attention to the message ‘MANG  TẾT   VỀ NHÀ’ (BRING TET HOME) and create the illusion of delightful gift boxes to exchange with loved ones. This design not only features the Golden Unicorn & Dragon, but also captures the essence of Tết and the warm feeling of being at home.




The elements are meticulously arranged in a captivating layout. Each cluster of details captures the vibrant and dynamic atmosphere.

The use of a gold gradient color on the petals adds a touch of premium sophistication to the packaging.






Millions of Pepsi Tết packagings are proudly transported across Vietnam, from urban to rural areas, from the North to the South. They find their place on shelves in local stores and supermarkets, waiting to be bought and taken home as a meaningful gift for the New Year of the Dragon.




💥 🐲 💥

Client: Pepsi
Year: 2024
Creative Agency: Ki Saigon
Creative Director: Kumkum Fernando
Creative Planner: Indraneel Guha
Associate Creative Director: Chungg Hoàng
Account Manager: Quang Nhật
Lead visualizer: Luongdoo 
Supporter: Chung Hoàng / Huỳnh / Hồng / Huy / Uri / Lê
Photography: Thuật Võ
Scope of work: Packaging Design






Pepsi Meals Packaging



As part of Pepsi's "Better with Pepsi" advertising campaign, we had the privilege of designing three limited edition cans to showcase the ways in which their iconic cola goes well with Gen Z's favorite foods.
Creative agency: Ki Saigon
Client: Pepsi Vietnam
Year: 2022
Art Director: Chung Hoang
Visualizer: Duc Luong (Luongdoo), Chung Hoang, Thong














HEINEKEN

Celebrating 30 Years in Vietnam


It gives us great pleasure to have contributed to the effort to introduce limited-edition packaging for Heineken's 30 years in Vietnam.
Creative agency: Ki Saigon
Creative Director: Kumkum Fernando
Creative Planner: Indraneel Guha
Visualizers: Chung Hoang & Luongdoo
Year: 2021
Scope of wor : Packaging Design











LETTERS TO THE FUTURE

The Book That Lasts A Thousand Years


Creating illustrations for the Letters to the Future project, which entails a captivating series of letters to our distant descendants, narrated through the medium of recycled plastic.




Kumkum Fernando, one of the individuals behind this project, reached out to me to discuss the project and asked if I would be interested in taking on the role of visual lead for this book. With a team of dedicated staff, we gathered handwritten letters from individuals across the globe, spanning countries such as Australia, Japan, Vietnam, Myanmar, Thailand, Mongolia, Israel, Tibet, India, Sri Lanka, America, and Argentina. After scanning them, the letters were meticulously digitized, with each one being translated into English if necessary.

In some heartfelt letters, the writers reflect on the past and look forward to the future; in others, they express a desire for peace and express their gratitude for the local environment, including the trees, wildlife, and motherland.

In the final stage, I was tasked with thoroughly examining each of those letters and carefully considering the illustrations that accompanied them.
Project: Letters to the future
Creative agency: Ki Saigon
Sponsored by: Pizza 4P’s
Creative Director: Kumkum Fernando
Director of Strategy: Indraneel Guha
Art Director: Chung Hoang
Lead Visualizer: Duc Luong (Luongdoo)
Visualizer: Quang Nguyen
Producer: Tue nguyen & Khanh tran
Artist: Zac Buehner
Design Intern: Dong Quan
Official Photography: Wing Chan
Production House: VAIB
Videography: Justin Ngiam
Music: Numa Gama

Recognized by D&AD 2022, Letters to the Future, Shortlist
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See the full project at: LINK

















MISSING - PIZZA FOR PEACE


Assisting in crafting still frame illustrations for Pizza 4P's Peace Day 2020 campaign short film. 




The idea was presented with a whimsical animated story, featuring two butterflies on a mission to discover the key to happiness. In the end, they find it by finding each other, showcasing the beauty of unity.

To give the campaign a vibrant touch, we crafted an identity using triangles and circles, representing the essence of a traditional pizza. The butterfly colors were carefully chosen by blending the hues of the flags from the nations involved in the conflict.
Creative agency: Ki Saigon
Sponsored by: Pizza 4P’s
Creative Director: Kumkum Fernando
Copywriter: Indraneel Guha
Art Director: Chung Hoang
Visualizer: Duc Luong (Luongdoo), Chung Hoang
Animation Studio: Calimotion














'Có Lương là có niềm vui' • Instagram → Behance • Email: adluong07@gmail.com