The Meeting In The Sky
Kite Illustrations
From fishing cats to rare birds, I illustrated 69 animal species — each one reimagined as a kite, designed to be seen from the sky. These formed the foundation of a visual system, which traditional Sri Lankan kite artisans then transformed into over 2,000 handcrafted kites.
Every form was designed with clarity and charm in mind. Sometimes, all it took was a single dot to bring a creature to life. Each kite was carefully colored to remain legible in flight, visible through translucent paper and sunlight.
I worked closely with my creative director, Kumkum Fernando, to develop the full illustration system for this project.
Project by Ki Saigon for Cinnamon Life.
I worked closely with my creative director, Kumkum Fernando, to develop the full illustration system for this project.
Project by Ki Saigon for Cinnamon Life.
Credits
Creative Agency: Ki Saigon
Creative Director/Designer: Kumkum Fernando
Head of Planning: Indraneel Guha
Illustrator: Luongdoo
3D Designer: Tue Nguyen
Consultant: Roshan Rajapaksha
Production Coordinator/Photographer: Nuwan Attanayake
Structural Engineers: Arzath Sajeer, Lahiru Galatharaarachchi
Artisan: Kavishka Gayashntha, Chaminda Perera, Chandra Kanthi, Gayani Madushanika, Sumith Kumara, Waruni Hansamali, Chanuka Hasindu, Damith Chalana
Installation Art Handlers: Madhuranga Roshan, Meril Munasinghe, Samantha Kaluarachchi, Prasath Dammika, Idusara Nimnath, Chaminda Gayan, Malith Lahiru, Thmidu Suranjith, Isuru Nissanka, Ishan Sewwandi Sampath, Dinesh Sampath, K. Samantha,Suranga Ranaweera, Damith Wijebandara, Thusitha Aththanayaka, Lalith Sanjeewa, Asri Udakara, Damith Wije Bandara
Music: Numa Gama
Research assistant: Ranni Tran
Creative Agency: Ki Saigon
Creative Director/Designer: Kumkum Fernando
Head of Planning: Indraneel Guha
Illustrator: Luongdoo
3D Designer: Tue Nguyen
Consultant: Roshan Rajapaksha
Production Coordinator/Photographer: Nuwan Attanayake
Structural Engineers: Arzath Sajeer, Lahiru Galatharaarachchi
Artisan: Kavishka Gayashntha, Chaminda Perera, Chandra Kanthi, Gayani Madushanika, Sumith Kumara, Waruni Hansamali, Chanuka Hasindu, Damith Chalana
Installation Art Handlers: Madhuranga Roshan, Meril Munasinghe, Samantha Kaluarachchi, Prasath Dammika, Idusara Nimnath, Chaminda Gayan, Malith Lahiru, Thmidu Suranjith, Isuru Nissanka, Ishan Sewwandi Sampath, Dinesh Sampath, K. Samantha,Suranga Ranaweera, Damith Wijebandara, Thusitha Aththanayaka, Lalith Sanjeewa, Asri Udakara, Damith Wije Bandara
Music: Numa Gama
Research assistant: Ranni Tran
Read more from this journey:
🔗 Thích Thú Sri Lanka
🔗 When Lines Found Life: Crafting Animal Personalities
🔗 Meeting In The Sky: A Vibrant Blend of Nature and Arts
The Meeting In The Sky
Kite Illustrations
From fishing cats to rare birds, I illustrated 69 animal species — each one reimagined as a kite, designed to be seen from the sky. These formed the foundation of a visual system, which traditional Sri Lankan kite artisans then transformed into over 2,000 handcrafted kites.
Every form was designed with clarity and charm in mind. Sometimes, all it took was a single dot to bring a creature to life. Each kite was carefully colored to remain legible in flight, visible through translucent paper and sunlight.
I worked closely with my creative director, Kumkum Fernando, to develop the full illustration system for this project.
Project by Ki Saigon for Cinnamon Life.
I worked closely with my creative director, Kumkum Fernando, to develop the full illustration system for this project.
Project by Ki Saigon for Cinnamon Life.
Credits
Creative Agency: Ki Saigon
Creative Director/Designer: Kumkum Fernando
Head of Planning: Indraneel Guha
Illustrator: Luongdoo
3D Designer: Tue Nguyen
Consultant: Roshan Rajapaksha
Production Coordinator/Photographer: Nuwan Attanayake
Structural Engineers: Arzath Sajeer, Lahiru Galatharaarachchi
Artisan: Kavishka Gayashntha, Chaminda Perera, Chandra Kanthi, Gayani Madushanika, Sumith Kumara, Waruni Hansamali, Chanuka Hasindu, Damith Chalana
Installation Art Handlers: Madhuranga Roshan, Meril Munasinghe, Samantha Kaluarachchi, Prasath Dammika, Idusara Nimnath, Chaminda Gayan, Malith Lahiru, Thmidu Suranjith, Isuru Nissanka, Ishan Sewwandi Sampath, Dinesh Sampath, K. Samantha,Suranga Ranaweera, Damith Wijebandara, Thusitha Aththanayaka, Lalith Sanjeewa, Asri Udakara, Damith Wije Bandara
Music: Numa Gama
Research assistant: Ranni Tran
Creative Agency: Ki Saigon
Creative Director/Designer: Kumkum Fernando
Head of Planning: Indraneel Guha
Illustrator: Luongdoo
3D Designer: Tue Nguyen
Consultant: Roshan Rajapaksha
Production Coordinator/Photographer: Nuwan Attanayake
Structural Engineers: Arzath Sajeer, Lahiru Galatharaarachchi
Artisan: Kavishka Gayashntha, Chaminda Perera, Chandra Kanthi, Gayani Madushanika, Sumith Kumara, Waruni Hansamali, Chanuka Hasindu, Damith Chalana
Installation Art Handlers: Madhuranga Roshan, Meril Munasinghe, Samantha Kaluarachchi, Prasath Dammika, Idusara Nimnath, Chaminda Gayan, Malith Lahiru, Thmidu Suranjith, Isuru Nissanka, Ishan Sewwandi Sampath, Dinesh Sampath, K. Samantha,Suranga Ranaweera, Damith Wijebandara, Thusitha Aththanayaka, Lalith Sanjeewa, Asri Udakara, Damith Wije Bandara
Music: Numa Gama
Research assistant: Ranni Tran
Read more from this journey:
🔗 Thích Thú Sri Lanka
🔗 When Lines Found Life: Crafting Animal Personalities
🔗 Meeting In The Sky: A Vibrant Blend of Nature and Arts
Crafting the Localverse: Pepsi Meal Cans
(English version below) Một năm trước, tụi mình ở Ki Saigon bắt tay vào làm dự án Pepsi Meal, mang theo một ấp ủ nhỏ. Một trong những nguyện vọng khi đó là làm sao tôn vinh được các món ăn địa phương khắp Việt Nam lên bao bì lon. Để chiếc lon ấy ít nhiều được đồng hành cùng bạn bè, gia đình trong những khoảnh khắc ăn uống, như một người bạn quen thuộc ở quầy nước giải khát, hay nép mình trong cửa tủ tạp hoá gần nhà.
Giai đoạn chập chững triển khai có lẽ là lúc khó nhất với bao thắc mắc lởn vởn trong đầu: “Liệu hình ảnh thể hiện ra có chạm đúng cảm nhận của người xem không? Món này thường ăn kèm với gì? Cái tô, cái chén đựng món này có gì đặc biệt?”. Thế là xách xe đi ăn, vừa no cái bụng mà hình dung cũng rõ ràng hơn ít nhiều.
Không nhớ rõ cụ thể là khi nào, có lần sếp hỏi mình như một lời gợi ý: “Ê quê của mày ở đâu Đức? Huế! Huế mày thường thích ăn gì? Bún bò? Vậy hãy vẽ thử một tô bún bò mà mày cảm giác được về nơi ấy xem.” Đó chính là điểm khởi đầu cho suốt hành trình khởi tạo nên những thiết kế sau này.
Làm dự án cực không? Cực, mà cũng thấy thích. Vì thích nên tìm cách để hông thấy cực. Tình cảm dành cho công việc có lẽ lớn lên từ những đêm muộn hay những buổi sáng sớm anh em sếp lính gặp nhau. Nhớ nhất kỷ niệm lâu lâu, gặp nhau ở quán, sếp vừa nhấp ngụm bia, tay vừa gõ cọc cọc ý tưởng trên laptop rồi tự nhiên cười sảng khoái. Tụi mình làm việc cật lực không hẳn vì áp lực deadline, mà chắc vì tình yêu, tự bản thân thấy cần cố gắng vì sự tin tưởng và kiên nhẫn mà đội ngũ Pepsi Việt Nam, khu vực và toàn cầu đã giao phó. Mỗi anh em trong team chỉ biết ráng làm tốt nhất phần việc nhỏ của mình, để dự án được thành hình trọn vẹn nhất có thể, và ở lại thật lâu với mọi người.
Giai đoạn chập chững triển khai có lẽ là lúc khó nhất với bao thắc mắc lởn vởn trong đầu: “Liệu hình ảnh thể hiện ra có chạm đúng cảm nhận của người xem không? Món này thường ăn kèm với gì? Cái tô, cái chén đựng món này có gì đặc biệt?”. Thế là xách xe đi ăn, vừa no cái bụng mà hình dung cũng rõ ràng hơn ít nhiều.
Không nhớ rõ cụ thể là khi nào, có lần sếp hỏi mình như một lời gợi ý: “Ê quê của mày ở đâu Đức? Huế! Huế mày thường thích ăn gì? Bún bò? Vậy hãy vẽ thử một tô bún bò mà mày cảm giác được về nơi ấy xem.” Đó chính là điểm khởi đầu cho suốt hành trình khởi tạo nên những thiết kế sau này.
Làm dự án cực không? Cực, mà cũng thấy thích. Vì thích nên tìm cách để hông thấy cực. Tình cảm dành cho công việc có lẽ lớn lên từ những đêm muộn hay những buổi sáng sớm anh em sếp lính gặp nhau. Nhớ nhất kỷ niệm lâu lâu, gặp nhau ở quán, sếp vừa nhấp ngụm bia, tay vừa gõ cọc cọc ý tưởng trên laptop rồi tự nhiên cười sảng khoái. Tụi mình làm việc cật lực không hẳn vì áp lực deadline, mà chắc vì tình yêu, tự bản thân thấy cần cố gắng vì sự tin tưởng và kiên nhẫn mà đội ngũ Pepsi Việt Nam, khu vực và toàn cầu đã giao phó. Mỗi anh em trong team chỉ biết ráng làm tốt nhất phần việc nhỏ của mình, để dự án được thành hình trọn vẹn nhất có thể, và ở lại thật lâu với mọi người.
A year ago, we at Ki Saigon started the Pepsi Meal project with a simple dream. We really wanted to find a way to honor local dishes from all over Vietnam on the cans. We hoped that can would be like a familiar friend during meals with family and friends, or just sitting quietly on a shelf in a small neighborhood grocery store.
The early days were probably the hardest, with so many questions in our heads: "Will people really feel it when they see this? What is usually served with this dish? Is there anything special about the bowl or the plate?" So we just hopped on our bikes and went out to eat. Our bellies were full, and the ideas started to get a bit clearer.
I don’t remember exactly when it was, but my boss once asked me: "Hey Duc, where is your hometown? Hue! What do you usually like to eat there? Bun Bo? Then try drawing a bowl of Bun Bo that feels like home to you." That was the starting point for everything we designed later on.
Was it hard? Yes, it was. But we loved it. And because we loved it, we found ways to make it feel less like a struggle. Our love for the work grew through the late nights and early mornings we spent together. I remember times at a local spot, my boss would take a sip of beer while typing away on his laptop and then suddenly just laugh out loud. We didn’t work that hard just because of deadlines. We did it because of love, and because we wanted to honor the trust and patience that the Pepsi teams gave us. Each of us just tried to do our small part as best as we could, so the project could come to life and stay with everyone for a long time.
Peace love and gratude 🇻🇳✨🔥
Related Article: Salary. (Sổ Lương)
The early days were probably the hardest, with so many questions in our heads: "Will people really feel it when they see this? What is usually served with this dish? Is there anything special about the bowl or the plate?" So we just hopped on our bikes and went out to eat. Our bellies were full, and the ideas started to get a bit clearer.
I don’t remember exactly when it was, but my boss once asked me: "Hey Duc, where is your hometown? Hue! What do you usually like to eat there? Bun Bo? Then try drawing a bowl of Bun Bo that feels like home to you." That was the starting point for everything we designed later on.
Was it hard? Yes, it was. But we loved it. And because we loved it, we found ways to make it feel less like a struggle. Our love for the work grew through the late nights and early mornings we spent together. I remember times at a local spot, my boss would take a sip of beer while typing away on his laptop and then suddenly just laugh out loud. We didn’t work that hard just because of deadlines. We did it because of love, and because we wanted to honor the trust and patience that the Pepsi teams gave us. Each of us just tried to do our small part as best as we could, so the project could come to life and stay with everyone for a long time.
Peace love and gratude 🇻🇳✨🔥
Related Article: Salary. (Sổ Lương)
Main credits
Suntory PepsiCo Vietnam
Executive Vice President Marketing: Venus Teoh
Vice President Marketing – CSD & Mark capability lead: Chi Truong
Senior Marketing Manager: An Ngo
Brand Manager: Ha Truong
Brand team member: Tu Dinh/ Trang Vo
Agency: Ki Saigon
Lead Designer / ACD: Duc Luong (Luongdoo)
Lead Illustration: Duc Luong
Director of Planning / Co-founder Ki: Indraneel Guha
Account Director: Thuy Ho
Photography: Click On Team / Retouching: Thuat Vo
Suntory PepsiCo Vietnam
Executive Vice President Marketing: Venus Teoh
Vice President Marketing – CSD & Mark capability lead: Chi Truong
Senior Marketing Manager: An Ngo
Brand Manager: Ha Truong
Brand team member: Tu Dinh/ Trang Vo
Agency: Ki Saigon
Lead Designer / ACD: Duc Luong (Luongdoo)
Lead Illustration: Duc Luong
Director of Planning / Co-founder Ki: Indraneel Guha
Account Director: Thuy Ho
Photography: Click On Team / Retouching: Thuat Vo
A gold can you can’t buy
To celebrate Tết 2026, Pepsi Vietnam released the Pepsi Gold Can, a special edition that wasn’t for sale and only available as a gift.
Designed to feel rare by design, the Pepsi Gold Can could only be received by purchasing two cases from the Pepsi, 7UP, or Mirinda range.
The idea turned a familiar New Year promotion into a moment of discovery. Not something you picked up, but something you had to find before it disappeared.
This 15-second film brings that idea to life, with the Gold Can at the center of the story.
A seasonal reward, created to be found at the right moment.
The idea turned a familiar New Year promotion into a moment of discovery. Not something you picked up, but something you had to find before it disappeared.
This 15-second film brings that idea to life, with the Gold Can at the center of the story.
A seasonal reward, created to be found at the right moment.
Credits
Agency: Ki Saigon
Client: Pepsi Vietnam
Production House: May Production
CGI & Animation Studio: Juice
Lead Designer & Can Illustration: Luongdoo
Designers: Huynh, Van
Copywriter: Nhi
Account Team: Thuy Ho, Uyen Trinh
Social Team: Oanh, Minh Quan, Hong Linh
Media Team: Pepsi Vietnam, Ben Huynh, Thuy Trang (Publicis)
Agency: Ki Saigon
Client: Pepsi Vietnam
Production House: May Production
CGI & Animation Studio: Juice
Lead Designer & Can Illustration: Luongdoo
Designers: Huynh, Van
Copywriter: Nhi
Account Team: Thuy Ho, Uyen Trinh
Social Team: Oanh, Minh Quan, Hong Linh
Media Team: Pepsi Vietnam, Ben Huynh, Thuy Trang (Publicis)
Sting Energy
The Scorpion Mascot
2025 marked a bold new chapter for Sting Energy with the launch of the "Sting Thế Hệ Mới - Dám Nghĩ Dám Làm" (New Generation - Dare to Think, Dare to Do) campaign. The visual centerpiece of this brand evolution was the debut of Sting’s new official brand mascot: The Scorpion.
My Role & Creative Process
Operating as the Lead Art Director on this project, our collective objective was to craft a character that radiated raw energy and a fearless attitude, balanced with a playful, cheeky personality tailored for a Gen Z audience.
To ensure the vision remained pure, we took a highly collaborative approach during the foundational phase. While I spearheaded the initial 3D character development and renders, our team worked seamlessly to facilitate communication and align with the Sting Global and Regional teams on the core anatomy and artistic direction.
Once the foundation was locked in, we navigated the final 3D refinement process together. I closely supervised the structural and textural polish to achieve the final asset, supported by our team's continuous coordination to integrate all strategic feedback. The Scorpion was subsequently rolled out across all major touchpoints, from hero social assets to TVC films, and is now slated for expansion into global markets.
The creative copyright of the Scorpion belongs to Luongdoo, officially signed with PepsiCo Vietnam.
Operating as the Lead Art Director on this project, our collective objective was to craft a character that radiated raw energy and a fearless attitude, balanced with a playful, cheeky personality tailored for a Gen Z audience.
To ensure the vision remained pure, we took a highly collaborative approach during the foundational phase. While I spearheaded the initial 3D character development and renders, our team worked seamlessly to facilitate communication and align with the Sting Global and Regional teams on the core anatomy and artistic direction.
Once the foundation was locked in, we navigated the final 3D refinement process together. I closely supervised the structural and textural polish to achieve the final asset, supported by our team's continuous coordination to integrate all strategic feedback. The Scorpion was subsequently rolled out across all major touchpoints, from hero social assets to TVC films, and is now slated for expansion into global markets.
The creative copyright of the Scorpion belongs to Luongdoo, officially signed with PepsiCo Vietnam.
Main Credits
Client: Suntory Pepsi Vietnam / Sting Energy Vietnam
Agency: Ki Saigon
Strategy Director: Indraneel Guha
Creative Director: Chung Hoang
Lead Designer / Art Director: Duc Luong (Luongdoo)
Account Director: Aiden Do
Account Member: Tho Do
Copywriter: Bao Diep, Ranni Tran
Designer for Scorpion: Huynh Nguyen
Designers for Campaign Assets: Huynh Nguyen, Ngoc Van, Hong To, Berit, Nam Thien, Uyen Nguyen, Ngan Nguyen, Han Truong, Khanh Linh
Social Manager: Oanh Truong
Social Executive: Quoc Truong
Client: Suntory Pepsi Vietnam / Sting Energy Vietnam
Agency: Ki Saigon
Strategy Director: Indraneel Guha
Creative Director: Chung Hoang
Lead Designer / Art Director: Duc Luong (Luongdoo)
Account Director: Aiden Do
Account Member: Tho Do
Copywriter: Bao Diep, Ranni Tran
Designer for Scorpion: Huynh Nguyen
Designers for Campaign Assets: Huynh Nguyen, Ngoc Van, Hong To, Berit, Nam Thien, Uyen Nguyen, Ngan Nguyen, Han Truong, Khanh Linh
Social Manager: Oanh Truong
Social Executive: Quoc Truong