Tết, the Lunar New Year, holds a significant place in the hearts of the Vietnamese people. It's a special time for all Vietnamese folks to come together, reconnect with loved ones, exchange well wishes, and share gifts as they welcome the new year.

In the days leading up to Tết, a festive atmosphere filled the air as people all across Vietnam eagerly embarked on their  Tết shopping adventures. They browse for Tết items like flowers, decorations, and traditional foods, ... Afterward, they transport them on their trusty motorbikes, loaded with boxes of refreshments. As you witness that magical moment, you can feel Tết drawing near. 

We eagerly began brainstorming ideas for a unique Pepsi packaging to celebrate the Year of the Dragon in 2024. We continue to embrace the Unicorn symbol, a cherished emblem of joy that has been with Pepsi throughout the years. This year, we have also incorporated the Dragon symbol, resulting in two delightful packaging options.

Millions of Pepsi Tết packagings are proudly transported across Vietnam, from urban to rural areas, from the North to the South. They find their place on shelves in local stores and supermarkets, waiting to be bought and taken home as a meaningful gift for the New Year of the Dragon.

Creating illustrations for the Letters to the Future project, which entails a captivating series of letters to our distant descendants, narrated through the medium of recycled plastic.

Kumkum Fernando, one of the individuals behind this project, reached out to me to discuss the project and asked if I would be interested in taking on the role of visual lead for this book. With a team of dedicated staff, we gathered handwritten letters from individuals across the globe, spanning countries such as Australia, Japan, Vietnam, Myanmar, Thailand, Mongolia, Israel, Tibet, India, Sri Lanka, America, and Argentina. After scanning them, the letters were meticulously digitized, with each one being translated into English if necessary.

In some heartfelt letters, the writers reflect on the past and look forward to the future; in others, they express a desire for peace and express their gratitude for the local environment, including the trees, wildlife, and motherland.

In the final stage, I was tasked with thoroughly examining each of those letters and carefully considering the illustrations that accompanied them.

Project: Letters to the future
Creative agency: Ki Saigon
Sponsored by: Pizza 4P’s
Creative Director: Kumkum Fernando
Director of Strategy: Indraneel Guha
Art Director: Chung Hoang
Lead Visualizer: Duc Luong (Luongdoo)
Visualizer: Quang Nguyen
Producer: Tue nguyen & Khanh tran
Artist: Zac Buehner
Design Intern: Dong Quan
Official Photography: Wing Chan
Production House: VAIB
Videography: Justin Ngiam
Music: Numa Gama
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See the full project at: LINK

Client: Pxdio
Project type: Digital Illustration
Year: 2022

Verites' team informed me that, when entering The City Of Love -
Perfume Showcase, the desires for love or healing should be
authentically portrayed through the illustrations, sounds,
and scents in each area of the exhibition space.

Her initial emotions towards someone reignited her faith in love.

The scene is reminiscent of my brief business trips to Hanoi during the autumn season. I particularly enjoy strolling through the narrow streets lined wit charming old houses and observing the humble way of life embraced by the locals.

When it comes to Hanoi's autumn, it's truly the most enchanting time of the year, where love stories between couples blossom.