Bite, sip, repeat.

For Vietnam’s “Better with Pepsi” campaign, we illustrated a series of expressive, food-loving characters — mid-slurp, mid-bite, mid-vibe — each frozen in their most iconic mealtime mood. From noodles to pizza, these punchy portraits captured not just what young people eat, but how they feel while doing it. A bold, energetic visual system made to pop off the shelf and speak Gen Z fluently.