Xin chào! My name is Duc Luong, but you may know me as Luongdoo. I’m an art director and illustrator specializing in advertising, packaging, and personal storytelling.
As the month comes to a close, it’s certain that many, particularly those in the workforce, will be thinking about ‘Luong’—the Vietnamese word for salary.
In my early years, I was raised in the charming coastal village of Lang Co Bay, Hue — known for its oyster farms and the calming scent of cajuput oil, which still draws travelers from nearby provinces.
In 1998, at the age of three, I boarded the Southern train with my parents and began a new chapter in Saigon. Over time, it’s become more than just a second home — it shaped my rhythm, my tone, even the way I switch effortlessly between regional accents.
If you ever get the chance, visit both places. You’ll see: they speak different languages, but somehow they rhyme.
In 1998, at the age of three, I boarded the Southern train with my parents and began a new chapter in Saigon. Over time, it’s become more than just a second home — it shaped my rhythm, my tone, even the way I switch effortlessly between regional accents.
If you ever get the chance, visit both places. You’ll see: they speak different languages, but somehow they rhyme.
Lang Co fishing village
While my early education pointed me elsewhere, it was in 2013 that I began to take drawing seriously.
I taught myself with borrowed sketchbooks and long hours of observation — sketching what I saw, recording what I felt. I collected fragments of daily life: textures, gestures, overheard stories, the quiet poetry of familiar streets.
I taught myself with borrowed sketchbooks and long hours of observation — sketching what I saw, recording what I felt. I collected fragments of daily life: textures, gestures, overheard stories, the quiet poetry of familiar streets.
Over time, this self-taught path shaped my practice into what it is now — vibrant, culturally-rooted storytelling through illustration, where colors and memories meet.
Currently, I work as an illustrator and art director at Ki Saigon, a creative agency known for its thoughtful visual storytelling.
With over six years of industry experience, I’ve contributed to award-winning projects that have been recognized by D&AD, LIA, and the World Illustration Awards, and featured on DesignBoom, It’s Nice That, Hypebeast, and The Dieline.
One career highlight was being selected as one of three Vietnamese artists to illustrate the 2018 Coca-Cola Lunar New Year packaging — a rare opportunity to bring Vietnamese culture into a global spotlight. More recently, I led the 2024 Year of the Dragon packaging for Suntory PepsiCo, a project that resonated widely for its bold storytelling and cultural texture.
With over six years of industry experience, I’ve contributed to award-winning projects that have been recognized by D&AD, LIA, and the World Illustration Awards, and featured on DesignBoom, It’s Nice That, Hypebeast, and The Dieline.
One career highlight was being selected as one of three Vietnamese artists to illustrate the 2018 Coca-Cola Lunar New Year packaging — a rare opportunity to bring Vietnamese culture into a global spotlight. More recently, I led the 2024 Year of the Dragon packaging for Suntory PepsiCo, a project that resonated widely for its bold storytelling and cultural texture.
Contact
adluong07@gmail.com
Phone: +84 938 0930 86
Behance • Instagram
Recognitions
• World Illustration Awards 2024 – The City of Love, Longlist
• D&AD 2022 – Letters to the Future, Shortlist
• D&AD 2021 – Pizzas For Peace, Shortlist
• LIA 2021 – Peace Pizza Boxes, Silver (Packaging Design)
adluong07@gmail.com
Phone: +84 938 0930 86
Behance • Instagram
Recognitions
• World Illustration Awards 2024 – The City of Love, Longlist
• D&AD 2022 – Letters to the Future, Shortlist
• D&AD 2021 – Pizzas For Peace, Shortlist
• LIA 2021 – Peace Pizza Boxes, Silver (Packaging Design)
Selected Clients
AFAR Magazine / Atlanta Magazine / Cinnamon Life / Coca-Cola / Clear Men / Cultura / Elle Decoration / Elle Vietnam / Harry’s / Heineken / Lippincott / New Scientist / Pepsi / Samsung / Sting Energy / The New York Times / Vans / Verites
AFAR Magazine / Atlanta Magazine / Cinnamon Life / Coca-Cola / Clear Men / Cultura / Elle Decoration / Elle Vietnam / Harry’s / Heineken / Lippincott / New Scientist / Pepsi / Samsung / Sting Energy / The New York Times / Vans / Verites
What began as a quiet interest has turned into something deeper — a journey through time, memory, and connection.
Through Bưu Hoa Việt Nam, I collect and preserve not only the delicate beauty of vintage stamps, but also the voices they once carried — stories tucked inside envelopes, waiting to be seen.
Come visit: @buuhoavietnam
Through Bưu Hoa Việt Nam, I collect and preserve not only the delicate beauty of vintage stamps, but also the voices they once carried — stories tucked inside envelopes, waiting to be seen.
Come visit: @buuhoavietnam
