Xin chào! My name is Duc Luong, but you might know me as Luongdoo. I’m a Vietnamese illustrator specializing in advertising, packaging, and visual storytelling.
I always find it a little funny that toward the end of every month, almost everyone who works starts thinking about “Luong.” In Vietnamese, that means salary.
In my early years, I was raised in the charming coastal village of Lang Co Bay, Hue — known for its oyster farms and the calming scent of cajuput oil, which still draws travelers from nearby provinces.
In 1998, at the age of three, I boarded the Southern train with my parents and began a new chapter in Saigon. Over time, it’s become more than just a second home — it shaped my rhythm, my tone, even the way I switch effortlessly between regional accents.
If you ever get the chance, visit both places. You’ll see: they speak different languages, but somehow they rhyme.
In 1998, at the age of three, I boarded the Southern train with my parents and began a new chapter in Saigon. Over time, it’s become more than just a second home — it shaped my rhythm, my tone, even the way I switch effortlessly between regional accents.
If you ever get the chance, visit both places. You’ll see: they speak different languages, but somehow they rhyme.
Lang Co fishing village
While my early education pointed me elsewhere, it was in 2013 that I began to take drawing seriously.
I taught myself with borrowed sketchbooks and long hours of observation — sketching what I saw, recording what I felt. I collected fragments of daily life: textures, gestures, overheard stories, the quiet poetry of familiar streets.
I taught myself with borrowed sketchbooks and long hours of observation — sketching what I saw, recording what I felt. I collected fragments of daily life: textures, gestures, overheard stories, the quiet poetry of familiar streets.
Over time, this self-taught path shaped my practice into what it is now — vibrant, culturally-rooted storytelling through illustration, where colors and memories meet.
Since 2017, I’ve worked at Ki Saigon as part of the creative team — evolving from illustrator to design lead, where I focus on visual consistency, detail, and helping bring ideas to life. As a Vietnamese illustrator, I’ve always aimed to bring cultural authenticity into every project.
Throughout that time, I’ve had the chance to be part of campaigns recognized by D&AD, LIA, and the World Illustration Awards, with features on DesignBoom, It’s Nice That, Hypebeast, and The Dieline. One moment that still means a lot to me was contributing to Coca-Cola’s 2018 Lunar New Year packaging as one of three selected Vietnamese artists — a small but proud way to bring local culture into a global conversation.
In 2024, I illustrated the Year of the Dragon packaging for Suntory PepsiCo. It became their best-selling Tết design to date, a quiet reminder that visual storytelling, when it lands, can truly resonate.
And in 2025, I worked as the sole illustrator for Meeting in the Sky, a kite exhibition in Sri Lanka that featured over 2,000 animal-shaped kites. Each one was crafted based on my drawings, in close collaboration with traditional kite makers. It was a huge undertaking — and also one of the most quietly fulfilling things I’ve been part of.
Throughout that time, I’ve had the chance to be part of campaigns recognized by D&AD, LIA, and the World Illustration Awards, with features on DesignBoom, It’s Nice That, Hypebeast, and The Dieline. One moment that still means a lot to me was contributing to Coca-Cola’s 2018 Lunar New Year packaging as one of three selected Vietnamese artists — a small but proud way to bring local culture into a global conversation.
In 2024, I illustrated the Year of the Dragon packaging for Suntory PepsiCo. It became their best-selling Tết design to date, a quiet reminder that visual storytelling, when it lands, can truly resonate.
And in 2025, I worked as the sole illustrator for Meeting in the Sky, a kite exhibition in Sri Lanka that featured over 2,000 animal-shaped kites. Each one was crafted based on my drawings, in close collaboration with traditional kite makers. It was a huge undertaking — and also one of the most quietly fulfilling things I’ve been part of.
Contact
adluong07@gmail.com
Phone: +84 938 0930 86
Behance • Instagram
Recognitions
• The Meeting in the Sky 2025 – Large-scale exhibition with 2,000 handcrafted kites (Cinnamon Life x Ki Saigon)
• World Illustration Awards 2024 – The City of Love, Longlist
• D&AD 2022 – Letters to the Future, Shortlist
• D&AD 2021 – Pizzas For Peace, Shortlist
• LIA 2021 – Peace Pizza Boxes, Silver (Packaging Design)
adluong07@gmail.com
Phone: +84 938 0930 86
Behance • Instagram
Recognitions
• The Meeting in the Sky 2025 – Large-scale exhibition with 2,000 handcrafted kites (Cinnamon Life x Ki Saigon)
• World Illustration Awards 2024 – The City of Love, Longlist
• D&AD 2022 – Letters to the Future, Shortlist
• D&AD 2021 – Pizzas For Peace, Shortlist
• LIA 2021 – Peace Pizza Boxes, Silver (Packaging Design)
Selected Clients
AFAR Magazine / Cinnamon Life / Coca-Cola / Clear Men / Cultura / Elle Decoration / Elle Vietnam / Harry’s / Heineken / Lippincott / New Scientist / Pepsi / Samsung / Sap Vietnam / Sting Energy / Tea+PLUS / The New York Times / Vans
AFAR Magazine / Cinnamon Life / Coca-Cola / Clear Men / Cultura / Elle Decoration / Elle Vietnam / Harry’s / Heineken / Lippincott / New Scientist / Pepsi / Samsung / Sap Vietnam / Sting Energy / Tea+PLUS / The New York Times / Vans
What began as a quiet interest has turned into something deeper — a journey through time, memory, and connection.
Through Bưu Hoa Việt Nam, I collect and preserve not only the delicate beauty of vintage stamps, but also the voices they once carried — stories tucked inside envelopes, waiting to be seen.
Come visit: @buuhoavietnam
Through Bưu Hoa Việt Nam, I collect and preserve not only the delicate beauty of vintage stamps, but also the voices they once carried — stories tucked inside envelopes, waiting to be seen.
Come visit: @buuhoavietnam
