Xin chào! My name is Duc Luong, but you may know me as Luongdoo. I’m an art director and illustrator specializing in advertising, packaging, and personal storytelling.
As the month comes to a close, it’s certain that many, particularly those in the workforce, will be thinking about ‘Luong’—the Vietnamese word for salary.
In my early years, I was raised in the charming coastal village of Lang Co Bay, Hue — known for its oyster farms and the calming scent of cajuput oil, which still draws travelers from nearby provinces.
In 1998, at the age of three, I boarded the Southern train with my parents and began a new chapter in Saigon. Over time, it’s become more than just a second home — it shaped my rhythm, my tone, even the way I switch effortlessly between regional accents.
If you ever get the chance, visit both places. You’ll see: they speak different languages, but somehow they rhyme.
In 1998, at the age of three, I boarded the Southern train with my parents and began a new chapter in Saigon. Over time, it’s become more than just a second home — it shaped my rhythm, my tone, even the way I switch effortlessly between regional accents.
If you ever get the chance, visit both places. You’ll see: they speak different languages, but somehow they rhyme.
Lang Co fishing village
While my early education pointed me elsewhere, it was in 2013 that I began to take drawing seriously.
I taught myself with borrowed sketchbooks and long hours of observation — sketching what I saw, recording what I felt. I collected fragments of daily life: textures, gestures, overheard stories, the quiet poetry of familiar streets.
I taught myself with borrowed sketchbooks and long hours of observation — sketching what I saw, recording what I felt. I collected fragments of daily life: textures, gestures, overheard stories, the quiet poetry of familiar streets.
Over time, this self-taught path shaped my practice into what it is now — vibrant, culturally-rooted storytelling through illustration, where colors and memories meet.
Since 2017, I’ve been part of the creative team at Ki Saigon — where I’ve grown into roles spanning illustration, design, and art direction.
Throughout that time, I’ve had the chance to be part of campaigns recognized by D&AD, LIA, and the World Illustration Awards, with features on DesignBoom, It’s Nice That, Hypebeast, and The Dieline. One moment that still means a lot to me was contributing to Coca-Cola’s 2018 Lunar New Year packaging as one of three selected Vietnamese artists — a small but proud way to bring local culture into a global conversation.
In 2024, I illustrated the Year of the Dragon packaging for Suntory PepsiCo. It became their best-selling Tết design to date, a quiet reminder that visual storytelling, when it lands, can truly resonate.
And in 2025, I worked as the sole illustrator for Meeting in the Sky, a kite exhibition in Sri Lanka that featured over 2,000 animal-shaped kites. Each one was crafted based on my drawings, in close collaboration with traditional kite makers. It was a huge undertaking — and also one of the most quietly fulfilling things I’ve been part of.
Throughout that time, I’ve had the chance to be part of campaigns recognized by D&AD, LIA, and the World Illustration Awards, with features on DesignBoom, It’s Nice That, Hypebeast, and The Dieline. One moment that still means a lot to me was contributing to Coca-Cola’s 2018 Lunar New Year packaging as one of three selected Vietnamese artists — a small but proud way to bring local culture into a global conversation.
In 2024, I illustrated the Year of the Dragon packaging for Suntory PepsiCo. It became their best-selling Tết design to date, a quiet reminder that visual storytelling, when it lands, can truly resonate.
And in 2025, I worked as the sole illustrator for Meeting in the Sky, a kite exhibition in Sri Lanka that featured over 2,000 animal-shaped kites. Each one was crafted based on my drawings, in close collaboration with traditional kite makers. It was a huge undertaking — and also one of the most quietly fulfilling things I’ve been part of.
Contact
adluong07@gmail.com
Phone: +84 938 0930 86
Behance • Instagram
Recognitions
• World Illustration Awards 2024 – The City of Love, Longlist
• D&AD 2022 – Letters to the Future, Shortlist
• D&AD 2021 – Pizzas For Peace, Shortlist
• LIA 2021 – Peace Pizza Boxes, Silver (Packaging Design)
adluong07@gmail.com
Phone: +84 938 0930 86
Behance • Instagram
Recognitions
• World Illustration Awards 2024 – The City of Love, Longlist
• D&AD 2022 – Letters to the Future, Shortlist
• D&AD 2021 – Pizzas For Peace, Shortlist
• LIA 2021 – Peace Pizza Boxes, Silver (Packaging Design)
Selected Clients
AFAR Magazine / Atlanta Magazine / Cinnamon Life / Coca-Cola / Clear Men / Cultura / Elle Decoration / Elle Vietnam / Harry’s / Heineken / Lippincott / New Scientist / Pepsi / Samsung / Sting Energy / Tea+PLUS / The New York Times / Vans / Verites
AFAR Magazine / Atlanta Magazine / Cinnamon Life / Coca-Cola / Clear Men / Cultura / Elle Decoration / Elle Vietnam / Harry’s / Heineken / Lippincott / New Scientist / Pepsi / Samsung / Sting Energy / Tea+PLUS / The New York Times / Vans / Verites
What began as a quiet interest has turned into something deeper — a journey through time, memory, and connection.
Through Bưu Hoa Việt Nam, I collect and preserve not only the delicate beauty of vintage stamps, but also the voices they once carried — stories tucked inside envelopes, waiting to be seen.
Come visit: @buuhoavietnam
Through Bưu Hoa Việt Nam, I collect and preserve not only the delicate beauty of vintage stamps, but also the voices they once carried — stories tucked inside envelopes, waiting to be seen.
Come visit: @buuhoavietnam
