Xin chào! My name is Duc Luong, but you may know me as Luongdoo. I am an art director and illustrator specializing in advertising.




As the month comes to a close, it's certain that many, particularly those in the workforce, will be thinking about ‘Luong’—the Vietnamese word for salary.



In my early years, I found myself in the charming coastal fishing village of Lang Co Bay, Hue, a place celebrated for its oyster farming and the crafting of cajuput oil, drawing many visitors from nearby areas. In 1998, three years had passed, and I found myself on the Southern train with my parents, choosing to embrace Saigon as my new home. This place resonates with me deeply, almost like a second home, and I find it easy to flow between the accents of both regions. It would be fascinating for you to visit these two locations and truly experience the difference for yourself.



Lang Co fishing village


While my early education led me in another direction, it was in 2013 that my passion for art truly flourished. In my spare moments, I embarked on a journey to learn the art of drawing. I immersed myself in the intricate details of life, capturing notes and gathering images and videos that enriched my appreciation for the lively culture that enveloped me.

This journey has guided me to focus on vibrant storytelling through illustration, merging deep colors and tales that resonate with the essence of my nation's culture.




At present, I am part of Ki Saigon, a well-respected creative agency, where I contribute more than six years of expertise in the field. My team and I have received recognition from esteemed awards such as D&AD, LIA, and the World Illustration Awards, and our creations have been showcased on platforms like DesignBoom, It’s Nice That, Hypebeast, and The Dieline.

One of the most significant moments in my career was being chosen as one of just three Vietnamese artists to create the design for the 2018 Coca-Cola Lunar New Year packaging. Recently, I took the lead in designing the 2024 Year of the Dragon packaging for Suntory PepsiCo, a project that drew attention and connected with audiences worldwide.



Selected Clients:

AFAR Magazine / Atlanta Magazine / Cinnamon Life / Coca-Cola / Clear Men / Cultura / Elle Decoration / Elle Vietnam / Harry’s / Heineken / Lippincott / New Scientist / Pepsi / Samsung / Sting Energy / The New York Times / Vans / Verites


Over the years, my connection with Vietnam’s postage stamps has become something much more profound than a hobby—it feels like a journey through time, history, and human connection. Through Buu Hoa Viet Nam, I’m preserving not just the delicate beauty of these stamps but also the heartfelt letters they carried and the untold stories of the people behind them.

Explore this journey with me on Instagram: @buuhoavietnam




'Có Lương là có niềm vui' • Instagram → Behance • Email: adluong07@gmail.com