Xin chào! My name is Duc Luong, but you might know me as Luongdoo. I’m a Vietnamese illustrator specializing in advertising, packaging, and visual storytelling.
I always find it a little funny that toward the end of every month, almost everyone who works starts thinking about “Luong.” In Vietnamese, that means salary.
In my early years, I grew up in the quiet coastal village of Lang Co Bay in Hue. A place known for oyster farms and the soft scent of cajuput oil, something that still lingers and draws travelers from nearby provinces.
In 1998, when I was three, I took the Southern train with my parents and started a new chapter in Saigon. Over time, it became more than a second home. It shaped my rhythm, my tone, and even the way I naturally move between regional accents.
If you ever have the chance, visit both places. You will feel it. They speak differently, but somehow, they rhyme.
In 1998, when I was three, I took the Southern train with my parents and started a new chapter in Saigon. Over time, it became more than a second home. It shaped my rhythm, my tone, and even the way I naturally move between regional accents.
If you ever have the chance, visit both places. You will feel it. They speak differently, but somehow, they rhyme.
Lang Co fishing village
While my early education led me in a different direction, it was in 2013 that I started to take drawing seriously.
I taught myself using borrowed sketchbooks and long hours of observation. I sketched what I saw and noted what I felt. Along the way, I began collecting small fragments of daily life. Textures, gestures, overheard conversations, and the quiet poetry of familiar streets.
I taught myself using borrowed sketchbooks and long hours of observation. I sketched what I saw and noted what I felt. Along the way, I began collecting small fragments of daily life. Textures, gestures, overheard conversations, and the quiet poetry of familiar streets.
Over time, this self taught path slowly shaped my practice into what it is today. Illustration became a way for me to tell stories rooted in culture, where colors carry memories and everyday moments find a place to stay.
Since 2017, I have been working at Ki Saigon as part of the creative team. Over time, my role grew from illustrator to design lead, with a focus on visual consistency, attention to detail, and helping ideas come to life. As a Vietnamese illustrator, bringing cultural authenticity into each project has always mattered to me.
Along the way, I had the chance to be part of campaigns recognized by D&AD, LIA, and the World Illustration Awards, with features on DesignBoom, It’s Nice That, Hypebeast, and The Dieline. One moment that still stays with me was contributing to Coca Cola’s 2018 Lunar New Year packaging as one of three selected Vietnamese artists. It felt like a small but meaningful way to bring local culture into a wider conversation.
In 2024, I illustrated the Year of the Dragon packaging for Suntory PepsiCo. It became their best selling Tết design to date, a quiet reminder that when visual storytelling feels right, it can truly connect.
And in 2025, I worked as the sole illustrator for Meeting in the Sky, a kite exhibition in Sri Lanka featuring over 2,000 animal shaped kites. Each kite was crafted from my drawings through close collaboration with traditional kite makers. It was a huge undertaking, and also one of the most quietly fulfilling experiences I have been part of.
Along the way, I had the chance to be part of campaigns recognized by D&AD, LIA, and the World Illustration Awards, with features on DesignBoom, It’s Nice That, Hypebeast, and The Dieline. One moment that still stays with me was contributing to Coca Cola’s 2018 Lunar New Year packaging as one of three selected Vietnamese artists. It felt like a small but meaningful way to bring local culture into a wider conversation.
In 2024, I illustrated the Year of the Dragon packaging for Suntory PepsiCo. It became their best selling Tết design to date, a quiet reminder that when visual storytelling feels right, it can truly connect.
And in 2025, I worked as the sole illustrator for Meeting in the Sky, a kite exhibition in Sri Lanka featuring over 2,000 animal shaped kites. Each kite was crafted from my drawings through close collaboration with traditional kite makers. It was a huge undertaking, and also one of the most quietly fulfilling experiences I have been part of.
Contact
adluong07@gmail.com
Phone: +84 938 0930 86
Behance • Instagram
Recognitions
• The Meeting in the Sky 2025 – Large-scale exhibition with 2,000 handcrafted kites (Cinnamon Life x Ki Saigon)
• World Illustration Awards 2024 – The City of Love, Longlist
• D&AD 2022 – Letters to the Future, Shortlist
• D&AD 2021 – Pizzas For Peace, Shortlist
• LIA 2021 – Peace Pizza Boxes, Silver (Packaging Design)
adluong07@gmail.com
Phone: +84 938 0930 86
Behance • Instagram
Recognitions
• The Meeting in the Sky 2025 – Large-scale exhibition with 2,000 handcrafted kites (Cinnamon Life x Ki Saigon)
• World Illustration Awards 2024 – The City of Love, Longlist
• D&AD 2022 – Letters to the Future, Shortlist
• D&AD 2021 – Pizzas For Peace, Shortlist
• LIA 2021 – Peace Pizza Boxes, Silver (Packaging Design)
Selected Clients
AFAR Magazine / Cinnamon Life / Coca-Cola / Clear Men / Cultura / Elle Decoration / Elle Vietnam / Harry’s / Heineken / Lippincott / New Scientist / Pepsi / Samsung / Sap Vietnam / Sting Energy / The New York Times / Vans
AFAR Magazine / Cinnamon Life / Coca-Cola / Clear Men / Cultura / Elle Decoration / Elle Vietnam / Harry’s / Heineken / Lippincott / New Scientist / Pepsi / Samsung / Sap Vietnam / Sting Energy / The New York Times / Vans
What began as a quiet interest slowly grew into something deeper. A journey through time, memory, and connection.
Through Bưu Hoa Việt Nam, I collect and preserve not only the delicate beauty of vintage stamps, but also the voices they once carried. Stories tucked inside envelopes, quietly waiting to be seen.
Come visit
@buuhoavietnam
Through Bưu Hoa Việt Nam, I collect and preserve not only the delicate beauty of vintage stamps, but also the voices they once carried. Stories tucked inside envelopes, quietly waiting to be seen.
Come visit
@buuhoavietnam
