PEPSI

Tết, the Lunar New Year, holds a significant place in the hearts of the Vietnamese people. It's a special time for all Vietnamese folks to come together, reconnect with loved ones, exchange well wishes, and share gifts as they welcome the new year.

In the days leading up to Tết, a festive atmosphere filled the air as people all across Vietnam eagerly embarked on their  Tết shopping adventures. They browse for Tết items like flowers, decorations, and traditional foods, ... Afterward, they transport them on their trusty motorbikes, loaded with boxes of refreshments. As you witness that magical moment, you can feel Tết drawing near. 

We eagerly began brainstorming ideas for a unique Pepsi packaging to celebrate the Year of the Dragon in 2024. We continue to embrace the Unicorn symbol, a cherished emblem of joy that has been with Pepsi throughout the years. This year, we have also incorporated the Dragon symbol, resulting in two delightful packaging options.

Millions of Pepsi Tết packagings are proudly transported across Vietnam, from urban to rural areas, from the North to the South. They find their place on shelves in local stores and supermarkets, waiting to be bought and taken home as a meaningful gift for the New Year of the Dragon.