The road home is packed with color.


We wrapped the spirit of Tết into every box — dragon, unicorn, and all.





For Pepsi’s 2024 Lunar New Year campaign, we illustrated Vietnam’s most familiar holiday ritual: motorbikes loaded with gifts, streets buzzing with flowers, and families heading home. The packaging blends iconic Tết symbols with the Unicorn and Dragon — two mythical figures that represent joy and strength. Bold, festive, and unmistakably Vietnamese, each box becomes more than a container — it’s a celebration in motion.














The elements are meticulously arranged in a captivating layout. Each cluster of details captures the vibrant and dynamic atmosphere.

The use of a gold gradient color on the petals adds a touch of premium sophistication to the packaging.





Millions of Pepsi Tết packagings are proudly transported across Vietnam, from urban to rural areas, from the North to the South. They find their place on shelves in local stores and supermarkets, waiting to be bought and taken home as a meaningful gift for the New Year of the Dragon.




💥 🐲 💥

Client: Pepsi
Year: 2024
Creative Agency: Ki Saigon
Creative Director: Kumkum Fernando
Creative Planner: Indraneel Guha
Associate Creative Director: Chungg Hoàng
Account Manager: Quang Nhật
Lead Illustrator: Luongdoo 
Supporter: Chung Hoàng / Huỳnh / Hồng / Huy / Uri / Lê
Photography: Thuật Võ
Scope of work: Packaging Design


 ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’