Coca Cola Tết
I was commissioned by Wildfire to design a special Coca-Cola can for their 2018 Tet (Lunar New Year) campaign. We started our creative journey by exploring the true significance of the festival for countless Vietnamese people. For Vietnamese people, New Year is more than a celebration; it holds deep cultural meaning. This is a moment for family to come together and share time, expressing love (Ven yeu thuong). The design concept came alive through the 'swallow' - a distinct symbol of Tet that embodies hope, heralding the arrival of spring and a prosperous new year. We designed three swallows surrounding each other with unique motifs as a gesture of love.
Client: Coca-Cola Viet Nam
Agency: Wildfire Brand Consultancy
Creative director: Tony MantraMaker
Project type: Packaging
Year: 2018
Agency: Wildfire Brand Consultancy
Creative director: Tony MantraMaker
Project type: Packaging
Year: 2018