Bad Options


I created this book to capture the rejected options, as part of the foundation that eventually shaped the final Pepsi Tết packaging for the festive season in Northern Vietnam.

Accidentally stepping on the book after it fell to the floor brought a sharp sense of pain. At the same time, it left me unsure whether these options were ever truly bad. Right then, I think Thuy Ho, Quang Anh and Ngan probably felt it most clearly. The account team who stayed with me throughout this project.

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🇻🇳 Magnet: Windows of Old Hanoi


Not every date ends with flowers. Mine ended with old windows.



✓ Price: 100.000 VNĐ
✓ Carefully packed & shipped within Vietnam
✓ DM via Instagram to order

🇻🇳 Combo Postcard Set: Faces of the Street


From victory parades to everyday vibes.



✓ Combo price: 110.000 VNĐ
✓ 10.5 x 14.8 cm
✓ Carefully packed & shipped within Vietnam
✓ DM via Instagram to order




🇻🇳 Magnet: Saigon Gamecock


Somewhere in an alley in Saigon.
Men talk, engines start, and weekends begin with stories about gamecocks.



✓ Price: 100.000 VNĐ
✓ Carefully packed & shipped within Vietnam
✓ DM via Instagram to order

🇻🇳 Magnet: Hanoi Bloom Bike


A bicycle, some flowers, and the feeling of Hanoi in autumn.



✓ Price: 100.000 VNĐ
✓ Carefully packed & shipped within Vietnam
✓ DM via Instagram to order
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