Creative City Guides
Saigon With Duc Luong
I had the honor of kicking off the 2024 Creative City Guides series as the first featured creative—representing Saigon, Vietnam among five voices from five continents.
Featured in It's Nice That — May 2024
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Original article link →
Creative Dive: How Pepsi Packaging Paid Tribute to Vietnam’s Street Food Culture
“Creative agency Ki Saigon turned Pepsi cans into celebrations of local pride, using street food-inspired design, typography, and illustration to spotlight nine iconic Vietnamese dishes.”
Featured in Branding in Asia — June 2026
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Original article link →
Meeting In The Sky
A Vibrant Blend Of Nature And Arts
Duc Luong- Illustrator
“Colombo, which is a wetland city, is filled with unique wildlife which makes it beautiful and special. This inspired Kumkum and the team to make kites based on the wild species inhabiting the land. I helped him do the full illustration of the kites. In the book, it shows the kite and the animal species it represents. It took over 6 months to do the illustrations and I'm very happy to help the local team. This whole process took almost a year for me and it was challenging as I was in Vietnam and Kumkum was in Germany so we had to mostly work online, but in the end, it's all worth it because it became a success.”
“Colombo, which is a wetland city, is filled with unique wildlife which makes it beautiful and special. This inspired Kumkum and the team to make kites based on the wild species inhabiting the land. I helped him do the full illustration of the kites. In the book, it shows the kite and the animal species it represents. It took over 6 months to do the illustrations and I'm very happy to help the local team. This whole process took almost a year for me and it was challenging as I was in Vietnam and Kumkum was in Germany so we had to mostly work online, but in the end, it's all worth it because it became a success.”
This fashion designer created every look
for her ‘In the Mood for Love’-inspired Vietnamese wedding
“Our wedding invitations were printed on traditional handmade Vietnamese Dzó paper and our guests received handcrafted embroidered hemp bags—a traditional art form of the H’mông ethnic group. Our wedding favours were custom decks of cards, designed in collaboration with graphic designer, Harry and the brilliant artist Đức Lương, who designed a turtle-owl hybrid illustration symbolising our personalities and a name we have always called each other – ‘Turtowl.’ The design also incorporated symbols representing our families’ heritage: the Macedonian sun for Josh’s father, a sunflower for his mother’s Ukrainian roots, and the sun from the Nguyễn dynasty to honour my Vietnamese heritage.”
Featured in Vogue Australia — June 2025
Original article link →
Original article link →
Buu Hoa Is Featured On Creative Review
Bưu Hoa Việt Nam is a personal archival project dedicated to preserving and
digitizing vintage Vietnamese postage stamps, historical letters, and wartime ephemera
Originating from a family heirloom, the project serves as a visual time capsule, treating each stamp as
a "beautiful small flower" to bridge the gap between modern generations and pre-digital memories.
The creator shares personal insights on how collecting physical artifacts fuels creative inspiration,
self-taught illustration, and profound cultural connections.
digitizing vintage Vietnamese postage stamps, historical letters, and wartime ephemera
Originating from a family heirloom, the project serves as a visual time capsule, treating each stamp as
a "beautiful small flower" to bridge the gap between modern generations and pre-digital memories.
The creator shares personal insights on how collecting physical artifacts fuels creative inspiration,
self-taught illustration, and profound cultural connections.