Biti's Hunter
Non-stop Hunting For Exeriences
Every step tells a story.
We caught Vietnam’s vibrant souls – from street stalls to mountain trails – and wrapped them in Hunter.
For Biti’s 2019 campaign, we illustrated characters drawn from every corner of Vietnamese life – street vendors, river folk, mountain trekkers – each one a hunter of moments. These illustrations flow across the sneaker in a continuous dance of daily adventures, turning every step into an invitation: lace up, keep moving, keep feeling. It’s not just a shoe—it’s a passport to lived experience.
For Biti’s 2019 campaign, we illustrated characters drawn from every corner of Vietnamese life – street vendors, river folk, mountain trekkers – each one a hunter of moments. These illustrations flow across the sneaker in a continuous dance of daily adventures, turning every step into an invitation: lace up, keep moving, keep feeling. It’s not just a shoe—it’s a passport to lived experience.
Credits
Client: Biti’s Hunter
Agency: Dentsu Redder
Art Director: Christian Gaziamodo
Animation House: Spice Fx
Project type: Digital Illustration
Year: 2020
Client: Biti’s Hunter
Agency: Dentsu Redder
Art Director: Christian Gaziamodo
Animation House: Spice Fx
Project type: Digital Illustration
Year: 2020