Cà phê is the Vietnamese word for coffee, which I am very proud of, and I believe that you should try Vietnamese coffee at least once in your life.
![](https://freight.cargo.site/t/original/i/df129d2f3f3dd3589e21e2ae719b2f7de461187ae7aec4d44c8b850fb42886c8/Luongdoo-Kafa.png)
![](https://freight.cargo.site/t/original/i/120ccb0b864a7c793da23ca61c6210c552d78413ad012a35ed442f9d24a37f39/luongdoo-caphe-02.jpg)
This sketch is one of several approaches in my proposal for a branding project for a coffee brand in Hanoi, the capital.
The brief was to highlight a coffee bean's journey before it ends up in our daily cups of coffee. Despite the fact that the idea was rejected, I decided to pursue it as a personal project.
![](https://freight.cargo.site/t/original/i/fec27425c6c8fde45586a78f7649f5c0a96a9d924c6551be6fc060b666df9ff0/luongdoo-sketch-01.jpg)
![](https://freight.cargo.site/t/original/i/24074ff7310c987a1eb1de34a117dc6e1bef53aed2f0d0b90fd1d927e28822b5/luongdoo-caphe-03.jpg)
![](https://freight.cargo.site/t/original/i/96e992b2723e9976847382b2dd6531b1eea1fb6d960ca0bf6cb455f0b5de9761/luongdoo-kafa-details-01.jpg)
![](https://freight.cargo.site/t/original/i/bc30a4fac9e0a4c15881392043b119df3bbf93edbef75863de26eb9f6d16d58e/luongdoo-kafa-details-02.jpg)
“I WOULD LIKEN EACH FARMER TO
A WARRIOR WHO HAS ACCOMPANIED
THE COFFEE BEANS ON THIS LONG
AND EXCITING JOURNEY”
“I WOULD LIKEN EACH FARMER TO
A WARRIOR WHO HAS ACCOMPANIED
THE COFFEE BEANS ON THIS LONG
AND EXCITING JOURNEY”
![](https://freight.cargo.site/t/original/i/d6c86aa70c102b1c7af6a7f35d00f30dd01e8e2e6d877ee99c0415512626ebf2/luongdoo-caphe-05.jpg)
![](https://freight.cargo.site/t/original/i/10a5a4b1f193300b993cb40015ab881c07b11e053a25f0451be3a65042006c7b/luongdoo-sketch-02.jpg)
The patterns and designs were inspired by the environment and all of the elements that go into making a delicious cup of coffee.
Working people are also depicted in a more upbeat and enthusiastic mood and tone.
![](https://freight.cargo.site/t/original/i/e59780d06f5d509c7b08ee9a83b27ed64125a007eeb3cb5af5318933032cf2f2/luongdoo-caphe-07.jpg)
“This is because I think they may breathe in a kind of 'magical' energy to accomplish their mission at their best, bringing us a lingering cup of coffee”
![](https://freight.cargo.site/t/original/i/523cdb018c69bf351b7a1ba31e113767e52f99488da7f416529b763e20039568/luongdoo-caphe-08.jpg)
![](https://freight.cargo.site/t/original/i/2d3177234f92f1377e543204484d9d0d109b1ebd08f6bfd24444ccd8329a2045/luongdoo-caphe-09.jpg)
![](https://freight.cargo.site/t/original/i/b8ed39b669062ea6f16be64a90c0058eb18a94db2ae0823010b324b16b616674/Artboard-7.png)