A bird in flight. A nation in celebration

Swallows soared across Coca‑Cola cans to bring Tết home



For Vietnam’s 2018 Lunar New Year, I was invited by Wildfire Brand Consultancy as one of three artists to reimagine the holiday can. Inspired by the swallow — a symbol of reunion and renewal — I illustrated three birds in motion, forming a seamless wraparound design. Traditional motifs met clean modern lines, set in Coke’s iconic red and festive gold. The result carried warmth, movement, and joy — turning each can into a celebration in itself.




Concept sketches




Credits

Campaign: Coca-Cola Tết 2018
Client: Coca-Cola Vietnam
Agency: Wildfire Brand Consultancy
Creative Director: Tony MantraMaker
Illustrator: Luongdoo

Year: 2
 ‘Có Lương Là Có Niềm Vui’