Coca-Cola Tết
For Coca-Cola Vietnam’s 2018 Lunar New Year campaign, I was honored to be selected as one of three Vietnamese artists invited by Wildfire Brand Consultancy to illustrate the brand’s limited-edition holiday packaging.
Inspired by the swallow—a cherished symbol of spring, reunion, and new beginnings in Vietnamese culture—I created a set of three stylized birds in flight, designed to wrap around the can in a continuous, flowing composition. The artwork reflects a sense of warmth, movement, and festivity, echoing the campaign’s message: “Tết Vẹn Yêu Thương” (A Tết filled with love).
Concept Sketches
Traditional motifs were reinterpreted with modern lines, using Coca-Cola’s signature red and celebratory gold to convey both elegance and cultural depth.
This project marked an early milestone in my illustration career, and remains a meaningful moment where my visual storytelling became part of a nationwide celebration.
Client: Coca-Cola Vietnam
Agency: Wildfire Brand Consultancy
Creative Director: Tony MantraMaker
Illustration: Lương Đỗ
Collaborating Artists: Luongdoo
Project Type: Packaging Illustration, Advertising Design
Campaign: Coca-Cola Tết 2018
Year: 201