
A bird in flight. A nation in celebration
Swallows soared across Coca‑Cola cans to bring Tết home
For Vietnam’s 2018 Lunar New Year, I was invited by Wildfire Brand Consultancy as one of three artists to reimagine the holiday can. Inspired by the swallow — a symbol of reunion and renewal — I illustrated three birds in motion, forming a seamless wraparound design. Traditional motifs met clean modern lines, set in Coke’s iconic red and festive gold. The result carried warmth, movement, and joy — turning each can into a celebration in itself.

Concept sketches
Credits
Campaign: Coca-Cola Tết 2018
Client: Coca-Cola Vietnam
Agency: Wildfire Brand Consultancy
Creative Director: Tony MantraMaker
Illustrator: Luongdoo
Campaign: Coca-Cola Tết 2018
Client: Coca-Cola Vietnam
Agency: Wildfire Brand Consultancy
Creative Director: Tony MantraMaker
Illustrator: Luongdoo
Year: 2