
30 years, 1 can, countless stories.
We wrapped a nation’s sights, sounds, and memories into one bold anniversary.
To celebrate Heineken’s 30th year in Vietnam, we illustrated a limited-edition can inspired by everyday Vietnamese life — from street food and spices to festivals, friendships, and folklore. The design compresses three decades of shared moments into a single panoramic visual, where every motif is a toast to culture, connection, and the color of daily life. It’s not just a milestone — it’s a living archive, poured into aluminum.
Agency: Ki Saigon
Client: Heineken Vietnam
Creative Director: Kumkum Fernando
Head of Planning: Indraneel Guha
Illustrator: Chung Hoang & Luongdoo
Scope of work : Packaging Design
Year: 2021
Client: Heineken Vietnam
Creative Director: Kumkum Fernando
Head of Planning: Indraneel Guha
Illustrator: Chung Hoang & Luongdoo
Scope of work : Packaging Design
Year: 2021





