High Cat

If cats feel high, why not place them high above the city?

The project imagines a world where cats, slightly blissed out on catnip, drift upward and settle on the highest point of tall, narrow houses inspired by Vietnamese tube architecture. Below them, everyday street life continues as usual.

Developed as a conceptual catnip packaging series, HIGH CAT uses vertical living as both a visual language and a playful metaphor. Each illustration becomes a tall slice of the city, where cats calmly claim the top.

The full series consists of nine illustrated houses. Only four are shown here. Because like catnip itself, a little goes a long way.

So, on one of those mornings when nothing in particular was happening…

I was sitting at a small hu tieu stall, not really thinking about anything, just watching the steam drift around.

That’s when my eyes landed on a pair sitting across from me. They show up everywhere in my life, yet I never really notice them until they suddenly do. And somehow, they are always together.

I caught myself watching them as if they were two old friends who had survived every breakfast rush in the city. Then it clicked. I was just looking at the soy sauce bottle and the chili sauce bottle, doing their usual thing.

In a part of the city I didn’t want to forget…

Somewhere on the edge of the city, there is a tiny gold shop owned by a man named Tai. If you stop there for a moment, you will probably end up with an ice-cold glass of sugarcane juice from the cart parked right outside his door.

This drawing is my way of keeping that kind of everyday memory: a tall narrow house, a stubborn old tree, a street cart, a die-cut house number that feels a bit “extra”. All the little details quietly say “Saigon” to me.

Somewhere between staircases, railings, and things half-seen…

Located on a busy street lined with office buildings whose glass windows reflect the midday sun, a slight turn of the head reveals the outline of an old, tall apartment block tucked behind them.

Power lines crisscross overhead. Below, bedsheets are hung out to dry before the light fades. Smoke drifts from a makeshift vent, following a pipe into a narrow wall gap, just enough to guess that someone is cooking something nearby.

It’s too far away to see clearly, but close enough to catch the scent. And perhaps to slow down for a moment, when the cat suddenly notices something happening inside that building across the way.

Somewhere off the main road, where you wouldn’t normally slow down…

Tucked deep inside an alley in Binh Tan District, where long-haul trucks rumble past on a dusty national road, stands a narrow three-story house.

Each floor offers a service that makes it hard to walk away without stopping for a moment of rest.

Massage, fire cupping, tattooing, haircut. I think of it as a romantic house, one that only the adventurous would dare to step into and experience. The cat resting above feels like a quiet, unpaid guardian, patiently waiting for the next visitor to arrive.