A gold can you can’t buy



To celebrate Tết 2026, Pepsi Vietnam released the Pepsi Gold Can, a special edition that wasn’t for sale and only available as a gift.



For Tết 2026, we set out to create a Gold Can that felt rare by design. The Pepsi Gold Can wasn’t for sale. Instead, consumers had to buy two cases from the Pepsi, 7UP, or Mirinda range to receive one.

The idea turned a familiar New Year promotion into a moment of discovery. Not something you picked up, but something you had to find before it disappeared.

The film brought that idea to life through bold, celebratory CGI, placing the Gold Can at the center of the story.

A seasonal reward, created to be found at the right moment.





Credits

Agency: Ki Saigon
Client: Pepsi Vietnam
Production House: May Production
CGI & Animation Studio: Juice
Lead Designer & Can Illustration: Luongdoo
Designers: Huynh, Van
Copywriter: Nhi
Account Lead: Thuy Ho
Account: Uyen
Social Team: Oanh, Minh Quang, Hong Linh
 ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’