A gold can you can’t buy
To celebrate Tết 2026, Pepsi Vietnam released the Pepsi Gold Can, a special edition that wasn’t for sale and only available as a gift.
Designed to feel rare by design, the Pepsi Gold Can could only be received by purchasing two cases from the Pepsi, 7UP, or Mirinda range.
The idea turned a familiar New Year promotion into a moment of discovery. Not something you picked up, but something you had to find before it disappeared.
This 15-second film brings that idea to life, with the Gold Can at the center of the story.
A seasonal reward, created to be found at the right moment.
The idea turned a familiar New Year promotion into a moment of discovery. Not something you picked up, but something you had to find before it disappeared.
This 15-second film brings that idea to life, with the Gold Can at the center of the story.
A seasonal reward, created to be found at the right moment.
Credits
Agency: Ki Saigon
Client: Pepsi Vietnam
Production House: May Production
CGI & Animation Studio: Juice
Lead Designer & Can Illustration: Luongdoo
Designers: Huynh, Van
Copywriter: Nhi
Account Team: Thuy Ho, Uyen Trinh
Social Team: Oanh, Minh Quan, Hong Linh
Media Team: Pepsi Vietnam, Ben Huynh, Thuy Trang (Publicis)
Agency: Ki Saigon
Client: Pepsi Vietnam
Production House: May Production
CGI & Animation Studio: Juice
Lead Designer & Can Illustration: Luongdoo
Designers: Huynh, Van
Copywriter: Nhi
Account Team: Thuy Ho, Uyen Trinh
Social Team: Oanh, Minh Quan, Hong Linh
Media Team: Pepsi Vietnam, Ben Huynh, Thuy Trang (Publicis)