Pepsi Gold Can 2026



This is a project I feel truly honored to be part of.
In a quiet way.
And something I’m personally proud of.



The speedometer is a very familiar image in Vietnam, something people see almost every day without really thinking about it. It carries a natural sense of rhythm and movement, which felt closely connected to the idea of Pepsi’s pulse, so it became the starting point for the design. I wanted the visual to come from something real and close to how people actually live, not an abstract reference, but a shared everyday detail. For me, it’s meaningful that this can is built from that kind of observation, and in a way, represents something made for Vietnamese people from within their own daily experience.





The gold finish connects to the visual culture of Tet in Vietnam, where gold often represents prosperity and celebration.




Credits

Agency: Ki Saigon
Client: Pepsi Vietnam
Strategy Planner: Indraneel
Account Team: Thuy Ho, Uyen Trinh
Art Director & Illustrator: Luongdoo
Photography: Thuat Vo
Year: 2026
 ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’