Pepsi Gold Can 2026



Part of the Pepsi Golden Tết 2026 campaign, the Gold Can sits at the center of the idea, alongside the TVC and larger activations.

It shows up in a quieter way. Not something you go out to buy, but something you might come across in the middle of preparing for Tết.




The speedometer is a very familiar image in Vietnam, something people see almost every day without really thinking about it. It carries a natural sense of rhythm and movement, which felt closely connected to the idea of Pepsi’s pulse, so it became the starting point for the design. I wanted the visual to come from something real and close to how people actually live, not an abstract reference, but a shared everyday detail.

For me, it’s meaningful that this can is built from that kind of observation, and in a way, represents something made for Vietnamese people from within their own daily experience.





The gold finish connects to the visual culture of Tet in Vietnam, where gold often represents prosperity and celebration.




Main Credits

Agency: Ki Saigon
Client: Pepsi Vietnam
Strategy Planner (Campaign): Indraneel Guha
Associate Creative Director (Campaign): Chung Hoang
Account Team: Thuy Ho, Uyen Trinh
Art Director & Illustrator: Luongdoo
Photography: Thuat Vo
Year: 2026
 ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’