Pepsi Meal Cans: Early Explorations
A selection of three artworks from a larger series I created during the early stages of the Pepsi Meal Cans project, featuring Bún Bò Huế, Phở, and Bánh Tét Lá Cẩm.
These drawings grew from my own experiences with food. Bún bò Huế brings me back to visits to my hometown. Phở reminds me of meals I had on my own during work trips. And Bánh Tét Lá Cẩm connects me to Vietnam’s Mekong Delta, a place I would love to return to.
Early in the project, I had a question in mind: “If you could draw a dish you’re proud of on a small can, roughly 5.6 cm in diameter and 13 cm tall, using only six or seven colours, what would you want to show?”
That simple question led to many drawings. This was one of the directions I explored, bringing the people, places, and feelings I associate with each dish into that small space. I wanted to draw beyond the food itself, guided by my own memories and the affection I have for Vietnamese food as someone who grew up with it.
This direction did not become part of the final can designs, but it remains close to me. I hope to find more opportunities to tell stories like these, perhaps through a different product or in another form.
Early in the project, I had a question in mind: “If you could draw a dish you’re proud of on a small can, roughly 5.6 cm in diameter and 13 cm tall, using only six or seven colours, what would you want to show?”
That simple question led to many drawings. This was one of the directions I explored, bringing the people, places, and feelings I associate with each dish into that small space. I wanted to draw beyond the food itself, guided by my own memories and the affection I have for Vietnamese food as someone who grew up with it.
This direction did not become part of the final can designs, but it remains close to me. I hope to find more opportunities to tell stories like these, perhaps through a different product or in another form.
Early explorations for Pepsi Meal Cans
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Created at Ki Saigon, 2026
Director of Planning: Indraneel Guha
Lead Illustration: Duc Luong
Account Director: Thuy Ho
Medium: Adobe Illustrator
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View the final can designs.
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Created at Ki Saigon, 2026
Director of Planning: Indraneel Guha
Lead Illustration: Duc Luong
Account Director: Thuy Ho
Medium: Adobe Illustrator
---
View the final can designs.
