Pepsi – Northern Limited Edition Carton (2026)


After working on the mini gold can, this box was a continuation.



Designed for the Northern market right after Tet, it follows the festival season when people visit temples, make offerings, and pray for a smooth and prosperous year. A familiar rhythm in the North.

The box was treated like a festive object. The Pepsi mark sits at the center like a pulse, with firework patterns spreading outward.





This Pepsi box is one of the few remaining pieces I brought nearly 1000km from the North to the South (Saigon, where I live and work) to keep at home. So for me, the best way to keep it was to document it in its most honest condition.





Credits

Agency: Ki Saigon
Client: Pepsi Vietnam
Account team: Thuy Ho, Quang Anh
Art Director & Illustrator: Luongdoo
Photography: Thuat Vo
Year: 2026
 ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’      ‘Có Lương Là Có Niềm Vui’