Pepsi – Northern Limited Edition Carton (2026)
After working on the mini gold can, this box was a continuation.
Designed for the Northern market right after Tet, it follows the festival season when people visit temples, make offerings, and pray for a smooth and prosperous year. A familiar rhythm in the North.
The box was treated like a festive object. The Pepsi mark sits at the center like a pulse, with firework patterns spreading outward.
The box was treated like a festive object. The Pepsi mark sits at the center like a pulse, with firework patterns spreading outward.
This Pepsi box is one of the few remaining pieces I brought nearly 1000km from the North to the South (Saigon, where I live and work) to keep at home. So for me, the best way to keep it was to document it in its most honest condition.
Credits
Agency: Ki Saigon
Client: Pepsi Vietnam
Account team: Thuy Ho, Quang Anh
Art Director & Illustrator: Luongdoo
Photography: Thuat Vo
Year: 2026
Agency: Ki Saigon
Client: Pepsi Vietnam
Account team: Thuy Ho, Quang Anh
Art Director & Illustrator: Luongdoo
Photography: Thuat Vo
Year: 2026