A beer label that relives beloved memories
through sights and sounds.

The illustration series draws inspiration from familiar sceneries that can be found in Vietnamese alleyways (‘Hẻm’), especially Southern ones.
Client: Fracture Brewing
Project type: Label Design
Year: 2022

Peace and chaos, laugh and curses, corners full of food, whatever the impression you may have of alleys, whatever memory you hold dear to your heart, you may find it here in this project.

Going beyond artworks, scan the QR to hear the dear sounds of alleys: in that moment you may once more be at home.

Follow me on → Instagram → Behance • Email → adluong07@gmail.com